Werbung als Marketinginstrument: mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin [u.a.]
de Gruyter
1976
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Marketing-Management
1 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Erscheint auch als Open Access bei De Gruyter |
| Beschreibung: | 181 S. Ill., graph.Darst. |
| ISBN: | 3110066769 9783110066760 |
| DOI: | 10.1515/9783110837148 |
Internformat
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| 245 | 1 | 0 | |a Werbung als Marketinginstrument |b mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] |c Günther Haedrich |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Berlin [u.a.] |b de Gruyter |c 1976 | |
| 300 | |a 181 S. |b Ill., graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 729821 |
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| _version_ | 1824555571668320256 |
| adam_text | |
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| author | Haedrich, Günther 1934-2016 |
| author_GND | (DE-588)115850724 |
| author_facet | Haedrich, Günther 1934-2016 |
| author_role | aut |
| author_sort | Haedrich, Günther 1934-2016 |
| author_variant | g h gh |
| building | Verbundindex |
| bvnumber | BV005544050 |
| classification_rvk | AP 17380 QP 630 |
| collection | ZDB-23-DGG ZDB-23-GOA |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110837148 |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV005544050 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:09:47Z |
| institution | BVB |
| isbn | 3110066769 9783110066760 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003476568 |
| oclc_num | 476177951 |
| open_access_boolean | 1 |
| owner | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-11 DE-2070s DE-Re13 DE-BY-UBR DE-70 DE-2174 DE-127 DE-155 DE-BY-UBR DE-150 DE-154 DE-83 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-B170 DE-824 DE-945 DE-29 DE-N2 DE-739 |
| owner_facet | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-11 DE-2070s DE-Re13 DE-BY-UBR DE-70 DE-2174 DE-127 DE-155 DE-BY-UBR DE-150 DE-154 DE-83 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-B170 DE-824 DE-945 DE-29 DE-N2 DE-739 |
| physical | 181 S. Ill., graph.Darst. |
| psigel | ZDB-23-DGG ZDB-23-GOA TUB-nvmb |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | de Gruyter |
| record_format | marc |
| series | Marketing-Management |
| series2 | Marketing-Management |
| spellingShingle | Haedrich, Günther 1934-2016 Werbung als Marketinginstrument mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] Marketing-Management Marketing (DE-588)4037589-4 gnd Marketinginstrument (DE-588)4214539-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4214539-9 (DE-588)4065541-6 |
| title | Werbung als Marketinginstrument mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] |
| title_auth | Werbung als Marketinginstrument mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] |
| title_exact_search | Werbung als Marketinginstrument mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] |
| title_full | Werbung als Marketinginstrument mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] Günther Haedrich |
| title_fullStr | Werbung als Marketinginstrument mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] Günther Haedrich |
| title_full_unstemmed | Werbung als Marketinginstrument mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] Günther Haedrich |
| title_short | Werbung als Marketinginstrument |
| title_sort | werbung als marketinginstrument mit fallbeispielen aus der werbepraxis mit 11 tabellen |
| title_sub | mit Fallbeispielen aus der Werbepraxis ; [mit 11 Tabellen] |
| topic | Marketing (DE-588)4037589-4 gnd Marketinginstrument (DE-588)4214539-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Marketinginstrument Werbung |
| url | https://doi.org/10.1515/9783110837148 |
| volume_link | (DE-604)BV035416818 |
| work_keys_str_mv | AT haedrichgunther werbungalsmarketinginstrumentmitfallbeispielenausderwerbepraxismit11tabellen |