Creative advertising: Theory and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1991
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | VIII, 438 S. Ill. |
| ISBN: | 0131899112 |
Staff View
MARC
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| 100 | 1 | |a Moriarty, Sandra E. |d 1943- |e Verfasser |0 (DE-588)124464866 |4 aut | |
| 245 | 1 | 0 | |a Creative advertising |b Theory and practice |c Sandra E. Moriarty |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1991 | |
| 300 | |a VIII, 438 S. |b Ill. | ||
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Record in the Search Index
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| any_adam_object | |
| author | Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)124464866 |
| author_facet | Moriarty, Sandra E. 1943- |
| author_role | aut |
| author_sort | Moriarty, Sandra E. 1943- |
| author_variant | s e m se sem |
| building | Verbundindex |
| bvnumber | BV005534607 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821.M62 1991 |
| callnumber-search | HF5821.M62 1991 |
| callnumber-sort | HF 45821 M62 41991 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17400 QP 633 |
| ctrlnum | (OCoLC)630881093 (DE-599)BVBBV005534607 |
| dewey-full | 659.120 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 20 |
| dewey-search | 659.1 20 |
| dewey-sort | 3659.1 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV005534607 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:31:15Z |
| institution | BVB |
| isbn | 0131899112 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003469666 |
| oclc_num | 630881093 |
| open_access_boolean | |
| owner | DE-Aug4 DE-703 DE-521 |
| owner_facet | DE-Aug4 DE-703 DE-521 |
| physical | VIII, 438 S. Ill. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Creative advertising Theory and practice Sandra E. Moriarty 2. ed. Englewood Cliffs, N.J. Prentice-Hall 1991 VIII, 438 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Kreativität (DE-588)4032903-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Kreativität (DE-588)4032903-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moriarty, Sandra E. 1943- Creative advertising Theory and practice Advertising Kreativität (DE-588)4032903-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4032903-3 (DE-588)4065541-6 |
| title | Creative advertising Theory and practice |
| title_auth | Creative advertising Theory and practice |
| title_exact_search | Creative advertising Theory and practice |
| title_full | Creative advertising Theory and practice Sandra E. Moriarty |
| title_fullStr | Creative advertising Theory and practice Sandra E. Moriarty |
| title_full_unstemmed | Creative advertising Theory and practice Sandra E. Moriarty |
| title_short | Creative advertising |
| title_sort | creative advertising theory and practice |
| title_sub | Theory and practice |
| topic | Advertising Kreativität (DE-588)4032903-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Kreativität Werbung |
| work_keys_str_mv | AT moriartysandrae creativeadvertisingtheoryandpractice |