Creative advertising: Theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1991
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | VIII, 438 S. Ill. |
| ISBN: | 0131899112 |
Internformat
MARC
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| 008 | 920910s1991 xxua||| |||| 00||| eng d | ||
| 020 | |a 0131899112 |9 0-13-189911-2 | ||
| 035 | |a (OCoLC)630881093 | ||
| 035 | |a (DE-599)BVBBV005534607 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-Aug4 |a DE-703 |a DE-521 | ||
| 050 | 0 | |a HF5821.M62 1991 | |
| 082 | 0 | |a 659.1 20 | |
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| 100 | 1 | |a Moriarty, Sandra E. |d 1943- |e Verfasser |0 (DE-588)124464866 |4 aut | |
| 245 | 1 | 0 | |a Creative advertising |b Theory and practice |c Sandra E. Moriarty |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1991 | |
| 300 | |a VIII, 438 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Kreativität |0 (DE-588)4032903-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Kreativität |0 (DE-588)4032903-3 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-003469666 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804119756932907008 |
|---|---|
| any_adam_object | |
| author | Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)124464866 |
| author_facet | Moriarty, Sandra E. 1943- |
| author_role | aut |
| author_sort | Moriarty, Sandra E. 1943- |
| author_variant | s e m se sem |
| building | Verbundindex |
| bvnumber | BV005534607 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821.M62 1991 |
| callnumber-search | HF5821.M62 1991 |
| callnumber-sort | HF 45821 M62 41991 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17400 QP 633 |
| ctrlnum | (OCoLC)630881093 (DE-599)BVBBV005534607 |
| dewey-full | 659.120 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 20 |
| dewey-search | 659.1 20 |
| dewey-sort | 3659.1 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV005534607 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:31:15Z |
| institution | BVB |
| isbn | 0131899112 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003469666 |
| oclc_num | 630881093 |
| open_access_boolean | |
| owner | DE-Aug4 DE-703 DE-521 |
| owner_facet | DE-Aug4 DE-703 DE-521 |
| physical | VIII, 438 S. Ill. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Creative advertising Theory and practice Sandra E. Moriarty 2. ed. Englewood Cliffs, N.J. Prentice-Hall 1991 VIII, 438 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Kreativität (DE-588)4032903-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Kreativität (DE-588)4032903-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moriarty, Sandra E. 1943- Creative advertising Theory and practice Advertising Kreativität (DE-588)4032903-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4032903-3 (DE-588)4065541-6 |
| title | Creative advertising Theory and practice |
| title_auth | Creative advertising Theory and practice |
| title_exact_search | Creative advertising Theory and practice |
| title_full | Creative advertising Theory and practice Sandra E. Moriarty |
| title_fullStr | Creative advertising Theory and practice Sandra E. Moriarty |
| title_full_unstemmed | Creative advertising Theory and practice Sandra E. Moriarty |
| title_short | Creative advertising |
| title_sort | creative advertising theory and practice |
| title_sub | Theory and practice |
| topic | Advertising Kreativität (DE-588)4032903-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Kreativität Werbung |
| work_keys_str_mv | AT moriartysandrae creativeadvertisingtheoryandpractice |