APA (7th ed.) Citation

Moriarty, S. E. (1991). Creative advertising: Theory and practice (2. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Moriarty, Sandra E. Creative Advertising: Theory and Practice. 2. ed. Englewood Cliffs, N.J: Prentice-Hall, 1991.

MLA (9th ed.) Citation

Moriarty, Sandra E. Creative Advertising: Theory and Practice. 2. ed. Prentice-Hall, 1991.