Verfügbarkeit: International marketing

International marketing: a global perspective

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Dahringer, Lee D. (VerfasserIn), Mühlbacher, Hans (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Reading, Mass. [u.a.] Addison-Wesley 1991
Schlagworte:	Auslandsmarkt Markterschließung Internationales Marketing Globalisierung Produkteinführung Marketing Einführung
Beschreibung:	2. Aufl. u.d.T.: Mühlbacher, Hans: International marketing
Beschreibung:	XXVI, 677 S. Ill., graph. Darst.
ISBN:	0201503549

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV005476295
003	DE-604
005	19990707
007	t
008	920819s1991 ad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0201503549 \|9 0-201-50354-9
035			\|a (OCoLC)263198552
035			\|a (DE-599)BVBBV005476295
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-473 \|a DE-703 \|a DE-739 \|a DE-N2 \|a DE-188
084			\|a QP 680 \|0 (DE-625)141923: \|2 rvk
100	1		\|a Dahringer, Lee D. \|e Verfasser \|4 aut
245	1	0	\|a International marketing \|b a global perspective \|c Lee D. Dahringer ; Hans Mühlbacher
264		1	\|a Reading, Mass. [u.a.] \|b Addison-Wesley \|c 1991
300			\|a XXVI, 677 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a 2. Aufl. u.d.T.: Mühlbacher, Hans: International marketing
650	0	7	\|a Auslandsmarkt \|0 (DE-588)4003776-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markterschließung \|0 (DE-588)4114519-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Globalisierung \|0 (DE-588)4557997-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Produkteinführung \|0 (DE-588)4239366-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4151278-9 \|a Einführung \|2 gnd-content
689	0	0	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Globalisierung \|0 (DE-588)4557997-0 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	2		\|8 2\p \|5 DE-604
689	3	0	\|a Auslandsmarkt \|0 (DE-588)4003776-9 \|D s
689	3		\|8 3\p \|5 DE-604
689	4	0	\|a Produkteinführung \|0 (DE-588)4239366-8 \|D s
689	4		\|8 4\p \|5 DE-604
689	5	0	\|a Markterschließung \|0 (DE-588)4114519-7 \|D s
689	5		\|8 5\p \|5 DE-604
700	1		\|a Mühlbacher, Hans \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-003428091
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 4\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 5\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804119690459480064
any_adam_object
author	Dahringer, Lee D. Mühlbacher, Hans
author_facet	Dahringer, Lee D. Mühlbacher, Hans
author_role	aut aut
author_sort	Dahringer, Lee D.
author_variant	l d d ld ldd h m hm
building	Verbundindex
bvnumber	BV005476295
classification_rvk	QP 680
ctrlnum	(OCoLC)263198552 (DE-599)BVBBV005476295
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02350nam a2200577 c 4500</leader><controlfield tag="001">BV005476295</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19990707 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920819s1991 ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0201503549</subfield><subfield code="9">0-201-50354-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)263198552</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005476295</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dahringer, Lee D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="b">a global perspective</subfield><subfield code="c">Lee D. Dahringer ; Hans Mühlbacher</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Reading, Mass. [u.a.]</subfield><subfield code="b">Addison-Wesley</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 677 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">2. Aufl. u.d.T.: Mühlbacher, Hans: International marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Auslandsmarkt</subfield><subfield code="0">(DE-588)4003776-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produkteinführung</subfield><subfield code="0">(DE-588)4239366-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Auslandsmarkt</subfield><subfield code="0">(DE-588)4003776-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Produkteinführung</subfield><subfield code="0">(DE-588)4239366-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">5\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mühlbacher, Hans</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003428091</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">5\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	(DE-588)4151278-9 Einführung gnd-content
genre_facet	Einführung
id	DE-604.BV005476295
illustrated	Illustrated
indexdate	2024-07-09T16:30:12Z
institution	BVB
isbn	0201503549
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003428091
oclc_num	263198552
open_access_boolean
owner	DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-188
owner_facet	DE-473 DE-BY-UBG DE-703 DE-739 DE-N2 DE-188
physical	XXVI, 677 S. Ill., graph. Darst.
publishDate	1991
publishDateSearch	1991
publishDateSort	1991
publisher	Addison-Wesley
record_format	marc
spelling	Dahringer, Lee D. Verfasser aut International marketing a global perspective Lee D. Dahringer ; Hans Mühlbacher Reading, Mass. [u.a.] Addison-Wesley 1991 XXVI, 677 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 2. Aufl. u.d.T.: Mühlbacher, Hans: International marketing Auslandsmarkt (DE-588)4003776-9 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Globalisierung (DE-588)4557997-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Auslandsmarkt (DE-588)4003776-9 s 3\p DE-604 Produkteinführung (DE-588)4239366-8 s 4\p DE-604 Markterschließung (DE-588)4114519-7 s 5\p DE-604 Mühlbacher, Hans Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Dahringer, Lee D. Mühlbacher, Hans International marketing a global perspective Auslandsmarkt (DE-588)4003776-9 gnd Markterschließung (DE-588)4114519-7 gnd Internationales Marketing (DE-588)4125431-4 gnd Globalisierung (DE-588)4557997-0 gnd Produkteinführung (DE-588)4239366-8 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4003776-9 (DE-588)4114519-7 (DE-588)4125431-4 (DE-588)4557997-0 (DE-588)4239366-8 (DE-588)4037589-4 (DE-588)4151278-9
title	International marketing a global perspective
title_auth	International marketing a global perspective
title_exact_search	International marketing a global perspective
title_full	International marketing a global perspective Lee D. Dahringer ; Hans Mühlbacher
title_fullStr	International marketing a global perspective Lee D. Dahringer ; Hans Mühlbacher
title_full_unstemmed	International marketing a global perspective Lee D. Dahringer ; Hans Mühlbacher
title_short	International marketing
title_sort	international marketing a global perspective
title_sub	a global perspective
topic	Auslandsmarkt (DE-588)4003776-9 gnd Markterschließung (DE-588)4114519-7 gnd Internationales Marketing (DE-588)4125431-4 gnd Globalisierung (DE-588)4557997-0 gnd Produkteinführung (DE-588)4239366-8 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Auslandsmarkt Markterschließung Internationales Marketing Globalisierung Produkteinführung Marketing Einführung
work_keys_str_mv	AT dahringerleed internationalmarketingaglobalperspective AT muhlbacherhans internationalmarketingaglobalperspective

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge