Nischenmarketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt/Main u.a.
Campus-Verl.
1992
|
| Schlagworte: | |
| Beschreibung: | 256 S. Ill., graph. Darst. |
| ISBN: | 3593347342 |
Internformat
MARC
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| 100 | 1 | |a Linneman, Robert E. |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Making niche marketing work |
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| 264 | 1 | |a Frankfurt/Main u.a. |b Campus-Verl. |c 1992 | |
| 300 | |a 256 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 700 | 1 | |a Stanton, John L. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Linneman, Robert E. Stanton, John L. |
| author_facet | Linneman, Robert E. Stanton, John L. |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005465671 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:30:02Z |
| institution | BVB |
| isbn | 3593347342 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003421536 |
| oclc_num | 75278555 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-859 DE-384 DE-M347 DE-739 DE-473 DE-BY-UBG DE-703 DE-945 DE-573 DE-N2 DE-898 DE-BY-UBR DE-523 DE-634 DE-83 DE-11 DE-2070s |
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| physical | 256 S. Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Campus-Verl. |
| record_format | marc |
| spelling | Linneman, Robert E. Verfasser aut Making niche marketing work Nischenmarketing Robert E. Linneman ; John L. Stanton Frankfurt/Main u.a. Campus-Verl. 1992 256 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marktnische (DE-588)4200415-9 gnd rswk-swf Marktnische (DE-588)4200415-9 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Stanton, John L. Verfasser aut |
| spellingShingle | Linneman, Robert E. Stanton, John L. Nischenmarketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marktnische (DE-588)4200415-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4200415-9 |
| title | Nischenmarketing |
| title_alt | Making niche marketing work |
| title_auth | Nischenmarketing |
| title_exact_search | Nischenmarketing |
| title_full | Nischenmarketing Robert E. Linneman ; John L. Stanton |
| title_fullStr | Nischenmarketing Robert E. Linneman ; John L. Stanton |
| title_full_unstemmed | Nischenmarketing Robert E. Linneman ; John L. Stanton |
| title_short | Nischenmarketing |
| title_sort | nischenmarketing |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marktnische (DE-588)4200415-9 gnd |
| topic_facet | Marketing Strategisches Management Marktnische |
| work_keys_str_mv | AT linnemanroberte makingnichemarketingwork AT stantonjohnl makingnichemarketingwork AT linnemanroberte nischenmarketing AT stantonjohnl nischenmarketing |