Strategic market management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1992
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 394 S. graph. Darst. |
| ISBN: | 0471532533 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804119670639296512 |
|---|---|
| adam_text | CONTENTS
PART ON€
INTRODUCTION RND OV€RVI€W i
1
BUSIN€SS STRRT€GV: TH€ CONC€PT RND TR€NDS IN ITS
MRNRG€M€NT /3
UJhat Is a Business Strategy? /4
Strategic Thrusts—The Search for SCRs / 6
fl Strategic Business Unit /8
Strategic Market Management: fl Historical Perspective /9
Strategic Market Management: Characteristics and Trends /12
Why Strategic Market Management? /16
2
STRRTCGIC MRRKCT MRNRG€M€NT: RN OV€RVI€W / 21
external flnalysis /22
Self Rnalusis /29
The Role of the Business Mission / 31
Strategy Identification and Selection /34
Selecting flmong Strategic Rlternatives / 37
The Process /39
xii CONTENTS
PRRTTWO
€XT€RNRl RNRIVSIS 4i
3
CUSTOM€R RNRLVSIS /43
external Rnalysis /44
The Scope of Customer Rnalysis / 48
Segmentation /49
Customer Motivations /53
Unmet Needs /55
4
COMP€TITOfl RNRLVSIS /61
Identifying Competitors—Customer Based Rpproaches / 62
Identifying Competitors—Strategic Groups / 65
Potential Competitors / 68
Competitor Rnalusis—Understanding Competitors /68
Competitor Strengths and Weaknesses / 73
Obtaining Information on Competitors / 81
5
MRRK€T RNRLVSIS /85
Dimensions of o Market Rnalusis / 87
Rctual and Potential Market Size / 88
Market Growth /89
Market Profitability Rnalusis / 92
Cost Structure /96
Distribution Systems / 97
Market Trends /98
Key Success Factors—Bases of Competition / 99
Risks in High Growth Markets /101
6
€NVIRONM€NTRL RNRLVSIS /109
Dimensions of environmental Rnalysis /116
Forecasting environmental Trends and Cvents /117
Contents xiii
Scenario Analysis /119
Impact Analysis /122
PflRTTHR€€
INTCRNfll RNRIVSIS 129
7
S€IF RNRIVSIS 131
Financial Performance—Profitability and Sales /133
Shareholder Value Analysis /136
Performance Measurement—Beyond Profitability /138
Determinants of Strategic Options /144
From Analysis to Strategy /147
Product Portfolio Analysis /148
Rppendix: The finalysis of Financial Resources /150
8
PORTFOLIO RNRIVSIS /157
The BCG Growth Share Matrix /159
The Market Attractiveness Business Position Matrix /167
The Directional Policy Matrix /170
Portfolio Models in Practice /174
PRRT FOUR
RLT€RNRTIV€ BUSINESS STRRTCGICS 179
9
OBTRINING R SUSTRINRBLC COMP€TITIV€ RDVRNTRG€ /181
The Sustainable Competitive Advantage /182
The Role of Synergy /188
Strategic Vision versus Strategic Opportunism /189
Strategic Intent /195
Strategic Flexibility /197
xiv CONTENTS
10
DIFF€R€NTIRTION STRATEGICS 201
The Quality Option /203
Brand Rwareness /209
Brand Rssociations /210
Customer Orientation /213
Brand loyalty /214
Product Features—The Augmented Product /215
Service Features—The Peripheral Service /217
Technical Superiority /218
Distribution Channels /218
Breadth of the Product Une / 218
11
OBTRINING RN SCR—LOUJ COST, FOCUS, RND TH€
PR€€MPTIV€ MOV€ 223
Low Cost Strategies /224
Focus Strategies /232
The Preemptive Move / 236
12
GROWTH STRRT€GI€S: P€N€TRRTION, PRODUCT MR RK€T
€XPRNSION, RND V€RTICRL INTEGRATION 243
Growth in €zisting Product Markets /244
Product Development for the existing Market / 250
Market Development Using existing Products / 255
Vertical Integration Strategies 1257
13
DIV€RSIFICRTION 1267
Related Diversification /269
Unrelated Diversification 127A
€ntry Strategies /281
Contents xv
14
STRflT€GI€S IN DCCUNING RND MRTUR€ MRRKCTS /289
Creating Growth in Declining Industries /290
Be the Profitable Survivor / 293
Hold or Maintain Position / 295
Milk or Harvesting /296
Divestment or liquidation /298
Selecting the Right Strategy for the Declining environment / 299
15
GlOBfll STRRT€GI€S /305
Motivations Underlying Global Strategies / 306
Standardization Versus Customization / 311
Strategic Rlliances /319
PflRT FIV€
IMPICMCNTATION flND TH€ PLANNING
PROC6SS 327
16
IMPL€M€NTING TH€ STRRTCGV / 329
fl Conceptual Framework /330
Structure /331
Systems /333
People /334
Culture /336
Obtaining Organizational Congruence / 340
Organizing for Innovation /344
17
FORMRL PLRNNING SVSTCMS / 353
The Formal Planning System /354
Pitfalls of a Formal Planning System / 359
xvi CONTENTS
Modifying R Planning System—fl Case Study / 361
Getting Started /364
flPP€NDIX
PLANNING FORMS /365
IND€X /385
|
| any_adam_object | 1 |
| author | Aaker, David A. 1938- |
| author_GND | (DE-588)123018641 |
| author_facet | Aaker, David A. 1938- |
| author_role | aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa |
| building | Verbundindex |
| bvnumber | BV005458538 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 320 QP 600 QP 612 |
| classification_tum | WIR 047f |
| ctrlnum | (OCoLC)24628345 (DE-599)BVBBV005458538 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV005458538 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:29:53Z |
| institution | BVB |
| isbn | 0471532533 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003415882 |
| oclc_num | 24628345 |
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| physical | XVI, 394 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Wiley |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Strategic market management David A. Aaker 3. ed. New York u.a. Wiley 1992 XVI, 394 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s DE-188 Markt (DE-588)4037621-7 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s Management (DE-588)4037278-9 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003415882&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Strategic market management Marketing - Gestion Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Management (DE-588)4037278-9 gnd Markt (DE-588)4037621-7 gnd |
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| title | Strategic market management |
| title_auth | Strategic market management |
| title_exact_search | Strategic market management |
| title_full | Strategic market management David A. Aaker |
| title_fullStr | Strategic market management David A. Aaker |
| title_full_unstemmed | Strategic market management David A. Aaker |
| title_short | Strategic market management |
| title_sort | strategic market management |
| topic | Marketing - Gestion Marketing gtt Strategisch management gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Management (DE-588)4037278-9 gnd Markt (DE-588)4037621-7 gnd |
| topic_facet | Marketing - Gestion Marketing Strategisch management Marketing Management Strategisches Management Marketingmanagement Marketingstrategie Management Markt |
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