Media systems in society: understanding industries, strategies, and power
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Longman
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 265 S. graph. Darst. |
| ISBN: | 0801305993 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents
CHAPTER ONE Mass Media Industries: What Are They? Why Study
Them? 1
Two Principles 4
Predictions, Past and Present 5
Defining Mass Media and Mass Communication 9
Connecting Mass Communication to Society 13
The Plan of this Book 17
Notes 18
CHAPTER TWO Power Roles: A Framework for Strategic Thinking 19
A Crucial Idea 19
Understanding Power 21
A Power Role Framework 21
The Producer Role 24
The Authority Role 26
The Investor and Client Roles 29
The Auxiliary Role 30
The Creator and Union Roles 31
The Distributor and Exhibitor Roles 34
The Linking Pin Role 45
The Facilitator Role 46
The Public Advocacy and Public Power Roles 48
Some Implications of the Framework 48
Notes 49
CHAPTER THREE A Bit of History: Government, Business, and Mass
Media 52
An Adversarial Relationship 53
Toward a New Support System 57
Business, Government, and New Mass Media 62
Tensions Over Control 63
Regulatory Shifts 67
vii
viii CONTENTS
Government and the Business of Media 70
Notes 72
CHAPTER FOUR Media Support: Paying the Piper, Calling the Tune 74
The Variety of Producer Client Relationships 74
The Producer Client Relationship and Mass Media Material 79
Setting Limits for the Production Firm s Activities 81
The Case of Magazines 83
Clients and Mass Media Content 86
The Case of Television 89
When Clients Are Not Advertisers 93
A Profound Impact 95
Notes 95
CHAPTER FIVE Targeting the Audience 97
The Audience as a Construction of Reality 97
Knowing the Audience 103
Format Driven Audience Research 107
Advertisers and Audience Research 108
Reliability, Validity, and the Construction of Audience 119
The Larger Point 122
Notes 122
CHAPTER SIX The Power of the Public 124
Producers and Members of the Public 126
Producers and Public Advocacy Organizations 129
Pressuring Producers Through Authorities 134
Pressuring Authorities to Provide Access 136
Pressuring Authorities to Eliminate Materials 139
Pressuring Producers Through Clients 144
Notes 149
CHAPTER SEVEN The Production Process 152
Resources, Images, and Legitimacy 151
The Importance of Routines 156
The Organization of News Routines 157
The Routines of Fiction 159
Joining the Organization 162
Forms of Recruitment 166
Freelance Socialization in Media Industries 168
Value Conflicts 177
Notes 180
CHAPTER EIGHT Coping with Risks of Production 183
Risks and Routines 184
CONTENTS ix
Risks, Routines, and Newswork 185
Coping with Degrees of Risk 188
Administrative Techniques of Coping 189
Content Based Techniques of Coping 192
Formulas as Techniques of Coping 193
Stereotypes as Techniques of Coping 200
Formulas and Artistic Personality 203
Integrating Change into Routines 204
Notes 207
CHAPTER NINE U.S. Mass Media in a Global Economy 209
The Media Are American 210
The First World and American Media 215
The Developing World and American Media 223
American Mass Media and Eastern Europe 225
Global Media Competition and the U.S. Market 228
Notes 233
CHAPTER TEN The Challenge of Synergy 235
Synergy and Media Fragmentation 236
Making Synergy Work 241
Synergy Beyond Advertising 244
Challenges for the Public 251
Some Final Questions 256
Notes 257
Index 259
List of Charts, Tables,
and Talking Points
Chapter 1
Chart 1.1: Combined Prime Time Share of ABC, CBS, and NBC,
1978 1990 2
Chart 1.2: Favorite Leisure Activities, Selected Years, 1938 1974 4
Chart 1.3: The TV Networks Lose Audiences in Households with
Cable 10
Table 1.1: Channel Capacity of Existing Cable Systems as of April 1,
1990 17
Chapter 2
Table 2.1: The Power Roles of a Mass Media Industry 22
Talking Point 2.1: A Newspaper Tries a New Niche 27
Table 2.2: Network TV s Major Unions 33
Table 2.3: Top Six Production States 35
Table 2.4: Top Ten Cable Television Multiple Systems Operators 37
Table 2.5: Best Selling Paperback Publishers, 1990 42
Talking Point 2.2: Simon Schuster s Linking Pin Role 46
Chapter 3
Talking Point 3.1: A Whistler 60
Talking Point 3.2: The Ladies Morning Star 61
Talking Point 3.3: Defending Patent Medicine Advertising 64
Talking Point 3.4: Sex and the Motion Picture Code 66
Talking Point 3.5: Movies, the Government, and World War II 71
xi
xii LIST OF CHARTS, TABLES, AND TALKING POINTS
Chapter 4
Table 4.1: National Advertising Spending by Major Medium,
1989 77
Table 4.2: Top Advertisers in Four Media, 1989 78
Table 4.3: The May Department Stores Company s Media
Spending 79
Table 4.4: Leading Magazines in Revenues, 1990 85
Chart 4.1: Do Viewers Change Channels During Programs? 91
Talking Point 4.1: A Confidential Guidesheet 94
Chapter 5
Table 5.1: Top Twenty National Publications Among Adults with
Household Income of ,000 or More (1990) 102
Talking Point 5.1: Mapmaking and Market Research 112
Talking Point 5.2: 1989 90 Season Average Ratings of Top Ten Shows
Among Adults with Household Incomes of ,000
or More (1990) 115
Chart 5.1: Leading Ad Spenders on Broadcast Network News,
Children s Shows, and Sports 118
Chart 5.2: Are You Concerned About Marketers Gathering Information
About You Without Your Knowledge? 120
Chapter 6
Table 6.1: Feedback Letter Topics and a Radio Station s Reply 129
Chart 6.1: Most People Disapprove of In School Commercials 131
Talking Point 6.1: Indecency and the FCC 143
Talking Point 6.2: Making Parents Angry 149
Chapter 7
Talking Point 7.1: Unequal Access, Unequal Pay for TV Writers 164
Table 7.1: Top Films by Black Directors, 1970 1989 170
Table 7.2: From Whom Do Reporters Regularly Receive Comments
About Their Work? 174
Table 7.3: What Professional Publications Do Journalists Read? 176
Chapter 8
Table 8.1: Milestones in the Evolution of TV s Doctor Show
Formula 195
Chart 8.1: The Popularity Cycle of a TV Formula 198
Talking Point 8.1: Good Girl/Bad Girl Stereotypes 201
Talking Point 8.2: Talking in Codes 205
LIST OF CHARTS, TABLES, AND TALKING POINTS xiii
Chapter 9
Table 9.1: Global Television Prices for U.S. Programs (in U.S.
dollars) 211
Chart 9.1: Top Fifteen Export Markets for U.S. Film Majors in
1989 214
Table 9.2: Top Advertising Agencies Around the World, 1989 218
Table 9.3: Top Ten U.S. Cities in Hispanic Population, 1990 229
Table 9.4: Foreign Movies Distributed in the United States,
1990 230
Chapter 10
Table 10.1: The Retail Value of Licensed Merchandise 246
Talking Point 10.1: Licensing Hype 249
Table 10.2: Strategic Partnerships in Toyland 251
|
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| spelling | Turow, Joseph 1950- Verfasser (DE-588)137243421 aut Media systems in society understanding industries, strategies, and power Joseph Turow New York u.a. Longman 1992 XVI, 265 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Economische aspecten gtt Massamediaindustrie gtt Médias - Aspect social Médias - Aspect économique Sociale aspecten gtt Gesellschaft Massenmedien Wirtschaft Mass media Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Soziologie (DE-588)4077624-4 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Soziologie (DE-588)4077624-4 s DE-604 USA (DE-588)4078704-7 g Medienwirtschaft (DE-588)4129410-5 s DE-188 Massenkommunikation (DE-588)4037875-5 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003412753&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Turow, Joseph 1950- Media systems in society understanding industries, strategies, and power Economische aspecten gtt Massamediaindustrie gtt Médias - Aspect social Médias - Aspect économique Sociale aspecten gtt Gesellschaft Massenmedien Wirtschaft Mass media Massenkommunikation (DE-588)4037875-5 gnd Soziologie (DE-588)4077624-4 gnd Medienwirtschaft (DE-588)4129410-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4077624-4 (DE-588)4129410-5 (DE-588)4037877-9 (DE-588)4078704-7 |
| title | Media systems in society understanding industries, strategies, and power |
| title_auth | Media systems in society understanding industries, strategies, and power |
| title_exact_search | Media systems in society understanding industries, strategies, and power |
| title_full | Media systems in society understanding industries, strategies, and power Joseph Turow |
| title_fullStr | Media systems in society understanding industries, strategies, and power Joseph Turow |
| title_full_unstemmed | Media systems in society understanding industries, strategies, and power Joseph Turow |
| title_short | Media systems in society |
| title_sort | media systems in society understanding industries strategies and power |
| title_sub | understanding industries, strategies, and power |
| topic | Economische aspecten gtt Massamediaindustrie gtt Médias - Aspect social Médias - Aspect économique Sociale aspecten gtt Gesellschaft Massenmedien Wirtschaft Mass media Massenkommunikation (DE-588)4037875-5 gnd Soziologie (DE-588)4077624-4 gnd Medienwirtschaft (DE-588)4129410-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Economische aspecten Massamediaindustrie Médias - Aspect social Médias - Aspect économique Sociale aspecten Gesellschaft Massenmedien Wirtschaft Mass media Massenkommunikation Soziologie Medienwirtschaft USA |
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