Reality in advertising:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | Undetermined |
Veröffentlicht: |
New York, NY
Knopf
1990
|
Ausgabe: | 17. print. |
Schlagworte: | |
Beschreibung: | X, 153 S. |
ISBN: | 0312395507 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV005451088 | ||
003 | DE-604 | ||
005 | 19920805 | ||
007 | t | ||
008 | 920724s1990 |||| 00||| und d | ||
020 | |a 0312395507 |9 0-312-39550-7 | ||
035 | |a (OCoLC)630303671 | ||
035 | |a (DE-599)BVBBV005451088 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | |a und | ||
049 | |a DE-19 | ||
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
100 | 1 | |a Reeves, Rosser |e Verfasser |4 aut | |
245 | 1 | 0 | |a Reality in advertising |c Rosser Reeves |
250 | |a 17. print. | ||
264 | 1 | |a New York, NY |b Knopf |c 1990 | |
300 | |a X, 153 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbemittel |0 (DE-588)4133375-5 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |D s |
689 | 1 | |5 DE-604 | |
689 | 2 | 0 | |a Werbemittel |0 (DE-588)4133375-5 |D s |
689 | 2 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-003409600 |
Datensatz im Suchindex
_version_ | 1804119660330745856 |
---|---|
any_adam_object | |
author | Reeves, Rosser |
author_facet | Reeves, Rosser |
author_role | aut |
author_sort | Reeves, Rosser |
author_variant | r r rr |
building | Verbundindex |
bvnumber | BV005451088 |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)630303671 (DE-599)BVBBV005451088 |
discipline | Wirtschaftswissenschaften |
edition | 17. print. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01147nam a2200385 c 4500</leader><controlfield tag="001">BV005451088</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19920805 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920724s1990 |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0312395507</subfield><subfield code="9">0-312-39550-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)630303671</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005451088</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Reeves, Rosser</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Reality in advertising</subfield><subfield code="c">Rosser Reeves</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">17. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Knopf</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 153 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Anzeigenwerbung</subfield><subfield code="0">(DE-588)4112549-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Anzeigenwerbung</subfield><subfield code="0">(DE-588)4112549-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003409600</subfield></datafield></record></collection> |
id | DE-604.BV005451088 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:29:43Z |
institution | BVB |
isbn | 0312395507 |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003409600 |
oclc_num | 630303671 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM |
owner_facet | DE-19 DE-BY-UBM |
physical | X, 153 S. |
publishDate | 1990 |
publishDateSearch | 1990 |
publishDateSort | 1990 |
publisher | Knopf |
record_format | marc |
spelling | Reeves, Rosser Verfasser aut Reality in advertising Rosser Reeves 17. print. New York, NY Knopf 1990 X, 153 S. txt rdacontent n rdamedia nc rdacarrier Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Anzeigenwerbung (DE-588)4112549-6 s Werbemittel (DE-588)4133375-5 s |
spellingShingle | Reeves, Rosser Reality in advertising Anzeigenwerbung (DE-588)4112549-6 gnd Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd |
subject_GND | (DE-588)4112549-6 (DE-588)4065541-6 (DE-588)4133375-5 |
title | Reality in advertising |
title_auth | Reality in advertising |
title_exact_search | Reality in advertising |
title_full | Reality in advertising Rosser Reeves |
title_fullStr | Reality in advertising Rosser Reeves |
title_full_unstemmed | Reality in advertising Rosser Reeves |
title_short | Reality in advertising |
title_sort | reality in advertising |
topic | Anzeigenwerbung (DE-588)4112549-6 gnd Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd |
topic_facet | Anzeigenwerbung Werbung Werbemittel |
work_keys_str_mv | AT reevesrosser realityinadvertising |