Television and political advertising: 1 Psychological processes
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English German |
| Veröffentlicht: |
Hillsdale, NJ u.a.
Erlbaum
1991
|
| Schriftenreihe: | Communication
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 364 S. graph. Darst. |
| ISBN: | 0805806555 |
Internformat
MARC
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| 245 | 1 | 0 | |a Television and political advertising |n 1 |p Psychological processes |c ed. by Frank Biocca |
| 264 | 1 | |a Hillsdale, NJ u.a. |b Erlbaum |c 1991 | |
| 300 | |a XII, 364 S. |b graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-003404326 | ||
Datensatz im Suchindex
| _version_ | 1804119651681042432 |
|---|---|
| adam_text | Contents
Preface xi
Part I:
Viewing Political Television:
Models and Theories
1 In Search of the Model Model:
Political Science Versus Political Advertising
Perspectives on Voter Decision Making 3
John Boiney and David L. Paletz
2 Viewers Mental Models of Political Messages:
Toward a Theory of the Semantic Processing
of Television 2 7
Frank Biocca
3 Models of a Successful and an Unsuccessful Ad:
An Exploratory Analysis 91
Frank Biocca
Part II:
Psychological Processing of Issues,
Images, and Form
4 The Effects of Visual Structure and Content Emphasis
on the Evaluation and Memory
for Political Candidates 125
Seth F. Geiger and Byron Reeves
vii
v||| Contents
X 5 Selling Candidates Like Tubes of Toothpaste:
Is the Comparison Apt? 145
Esther Thorson, William G. Christ, and Clarke Caywood
6 The Impact of Presentation Techniques:
Theoretical Aspects and Empirical Findings 173
Hans Mathias Kepplinger
Part III:
Differential Processing of Positive
and Negative Advertising
7 Emotion and Memory Responses for Negative Political
Advertising: A Study of Television Commercials
Used in the 1988 Presidential Election 197
John E. Newhagen and Byron Reeves
v 8 Emotion, Formal Features, and Memory
for Televised Political Advertisements 221
Annie Lang
9 Positive and Negative Political Advertising:
Effectiveness of Ads and Perceptions of Candidates 245
Michael Basil, Caroline Schooler, and Byron Reeves
Part IV:
The Psychological Contexts of Processing
10 Inside the Agenda Setting Process: How Political
Advertising and TV News Prime Viewers to Think
about Issues and Candidates 263
Joan Schleuder, Maxwell McCombs, and Wayne Wanta ;
11 The Role of Cognitive Schemata in Determining
Candidate Characteristic Effects 311
Gina M. Garramone, Michael E. Steele,
and Bruce Pinkleton
Contents ix
12 Reactions to Political Advertising Depend
on the Nature of the Voter Candidate Bond 329
Linda F. Alwitt, John Deighton, and John Grimm
Author Index 351
Subject Index 359
|
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| id | DE-604.BV005441586 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:29:35Z |
| institution | BVB |
| isbn | 0805806555 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003404326 |
| oclc_num | 180534301 |
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| owner_facet | DE-19 DE-BY-UBM DE-824 |
| physical | XII, 364 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Erlbaum |
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| series2 | Communication |
| spelling | Television and political advertising 1 Psychological processes ed. by Frank Biocca Hillsdale, NJ u.a. Erlbaum 1991 XII, 364 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication Biocca, Frank Sonstige oth (DE-604)BV005441583 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003404326&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Television and political advertising |
| title | Television and political advertising |
| title_auth | Television and political advertising |
| title_exact_search | Television and political advertising |
| title_full | Television and political advertising 1 Psychological processes ed. by Frank Biocca |
| title_fullStr | Television and political advertising 1 Psychological processes ed. by Frank Biocca |
| title_full_unstemmed | Television and political advertising 1 Psychological processes ed. by Frank Biocca |
| title_short | Television and political advertising |
| title_sort | television and political advertising psychological processes |
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