The future of the mass audience:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge u.a.
Cambridge Univ. Press
1991
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 202 S. Ill. |
| ISBN: | 0521413478 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface page ix
Introduction 1
Whither postindustrial society? 2
Rethinking postindustrialism 4
The social effects of the new media 5
Pool s thesis and time s arrow 7
The exhaustion of mass society theory 10
The central themes of this book 12
A strategy of analysis 14
1. Two theories of the communications revolution 22
Mass society theory and the perils of propaganda 23
Democratic theory and the promise of political pluralism 31
In the balance 41
2. The logic of electronic integration 48
The nature of networks i8
The nature of digital electronics 5C
The technological drivers 53
A universal broadband digital network 74
The communications revolution as a sociopolitical force 76
3. The psychology of media use 79
The other side of the story 79
The helpless audience 80
The paradox of propaganda 85
A more balanced assessment of communications effects 87
The media habit 89
McLuhan s hunch 97
Interactive media 104
Persuasion in perspective 113
vii
viii Contents
4. The fragmentation of the mass audience US
The fragmentation hypothesis 115
The diversity of human interests 119
Diversity within mass society 127
5. The political economy of the mass media 129
The structure of the American communications industry 130
The concentration curve 137
Economic pressures toward homogenization 145
The economics of the new media 158
6. The future of the mass audience 164
Theories of technological effects 165
Pluralist versus mass society 166
The critical epoch 171
Notes 175
References 179
Index 195
|
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| indexdate | 2024-07-09T16:29:05Z |
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| isbn | 0521413478 |
| language | English |
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| spelling | Neuman, W. Russell Verfasser (DE-588)131702300 aut The future of the mass audience W. Russell Neuman 1. publ. Cambridge u.a. Cambridge Univ. Press 1991 XIV, 202 S. Ill. txt rdacontent n rdamedia nc rdacarrier Massamedia gtt Médias - Aspect psychologique Médias - Innovations Médias - Publics Publiek gtt Massenmedien Medien Psychologie Mass media Audiences Mass media Psychological aspects Mass media Technological innovations Massenmedien (DE-588)4037877-9 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Publikum (DE-588)4047764-2 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Publikum (DE-588)4047764-2 s Psychologie (DE-588)4047704-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003385117&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Neuman, W. Russell The future of the mass audience Massamedia gtt Médias - Aspect psychologique Médias - Innovations Médias - Publics Publiek gtt Massenmedien Medien Psychologie Mass media Audiences Mass media Psychological aspects Mass media Technological innovations Massenmedien (DE-588)4037877-9 gnd Psychologie (DE-588)4047704-6 gnd Publikum (DE-588)4047764-2 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4047704-6 (DE-588)4047764-2 |
| title | The future of the mass audience |
| title_auth | The future of the mass audience |
| title_exact_search | The future of the mass audience |
| title_full | The future of the mass audience W. Russell Neuman |
| title_fullStr | The future of the mass audience W. Russell Neuman |
| title_full_unstemmed | The future of the mass audience W. Russell Neuman |
| title_short | The future of the mass audience |
| title_sort | the future of the mass audience |
| topic | Massamedia gtt Médias - Aspect psychologique Médias - Innovations Médias - Publics Publiek gtt Massenmedien Medien Psychologie Mass media Audiences Mass media Psychological aspects Mass media Technological innovations Massenmedien (DE-588)4037877-9 gnd Psychologie (DE-588)4047704-6 gnd Publikum (DE-588)4047764-2 gnd |
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