Der Marketingplan: stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Wien
Ueberreuter
1992
|
Schriftenreihe: | New business line
11 |
Schlagworte: | |
Beschreibung: | 93 S. Ill. |
ISBN: | 3800034336 |
Internformat
MARC
LEADER | 00000nam a2200000 cb4500 | ||
---|---|---|---|
001 | BV005345929 | ||
003 | DE-604 | ||
005 | 20230322 | ||
007 | t | ||
008 | 920624s1992 a||| |||| 00||| ger d | ||
020 | |a 3800034336 |9 3-8000-3433-6 | ||
035 | |a (OCoLC)75243556 | ||
035 | |a (DE-599)BVBBV005345929 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a ger | |
049 | |a DE-634 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
084 | |a WIR 810f |2 stub | ||
100 | 1 | |a Gerson, Richard F. |e Verfasser |4 aut | |
240 | 1 | 0 | |a Writing and implementing a marketing plan |
245 | 1 | 0 | |a Der Marketingplan |b stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare |c Richard Gerson |
264 | 1 | |a Wien |b Ueberreuter |c 1992 | |
300 | |a 93 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a New business line |v 11 | |
490 | 0 | |a 50-Minuten-Training-Script | |
490 | 0 | |a Manager-Magazin-Edition | |
490 | 0 | |a Ueberreuter-Wirtschaft | |
650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markterschließung |0 (DE-588)4114519-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marktanalyse |0 (DE-588)4037624-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4048476-2 |a Ratgeber |2 gnd-content | |
689 | 0 | 0 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 1 | |5 DE-604 | |
689 | 2 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
689 | 2 | |8 1\p |5 DE-604 | |
689 | 3 | 0 | |a Marktanalyse |0 (DE-588)4037624-2 |D s |
689 | 3 | |8 2\p |5 DE-604 | |
689 | 4 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
689 | 4 | |8 3\p |5 DE-604 | |
689 | 5 | 0 | |a Markterschließung |0 (DE-588)4114519-7 |D s |
689 | 5 | |8 4\p |5 DE-604 | |
830 | 0 | |a New business line |v 11 |w (DE-604)BV010385857 |9 11 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-003350132 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804119566213709824 |
---|---|
any_adam_object | |
author | Gerson, Richard F. |
author_facet | Gerson, Richard F. |
author_role | aut |
author_sort | Gerson, Richard F. |
author_variant | r f g rf rfg |
building | Verbundindex |
bvnumber | BV005345929 |
classification_rvk | QP 600 QP 612 |
classification_tum | WIR 810f |
ctrlnum | (OCoLC)75243556 (DE-599)BVBBV005345929 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02429nam a2200637 cb4500</leader><controlfield tag="001">BV005345929</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230322 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920624s1992 a||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3800034336</subfield><subfield code="9">3-8000-3433-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75243556</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005345929</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gerson, Richard F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Writing and implementing a marketing plan</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Der Marketingplan</subfield><subfield code="b">stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare</subfield><subfield code="c">Richard Gerson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wien</subfield><subfield code="b">Ueberreuter</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">93 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">New business line</subfield><subfield code="v">11</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">50-Minuten-Training-Script</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Manager-Magazin-Edition</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Ueberreuter-Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4048476-2</subfield><subfield code="a">Ratgeber</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">New business line</subfield><subfield code="v">11</subfield><subfield code="w">(DE-604)BV010385857</subfield><subfield code="9">11</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003350132</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
genre | (DE-588)4048476-2 Ratgeber gnd-content |
genre_facet | Ratgeber |
id | DE-604.BV005345929 |
illustrated | Illustrated |
indexdate | 2024-07-09T16:28:13Z |
institution | BVB |
isbn | 3800034336 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003350132 |
oclc_num | 75243556 |
open_access_boolean | |
owner | DE-634 |
owner_facet | DE-634 |
physical | 93 S. Ill. |
publishDate | 1992 |
publishDateSearch | 1992 |
publishDateSort | 1992 |
publisher | Ueberreuter |
record_format | marc |
series | New business line |
series2 | New business line 50-Minuten-Training-Script Manager-Magazin-Edition Ueberreuter-Wirtschaft |
spelling | Gerson, Richard F. Verfasser aut Writing and implementing a marketing plan Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare Richard Gerson Wien Ueberreuter 1992 93 S. Ill. txt rdacontent n rdamedia nc rdacarrier New business line 11 50-Minuten-Training-Script Manager-Magazin-Edition Ueberreuter-Wirtschaft Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Marketingkonzept (DE-588)4120696-4 s DE-604 Marketing (DE-588)4037589-4 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Markterschließung (DE-588)4114519-7 s 4\p DE-604 New business line 11 (DE-604)BV010385857 11 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Gerson, Richard F. Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare New business line Marketingkonzept (DE-588)4120696-4 gnd Markterschließung (DE-588)4114519-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd Direktmarketing (DE-588)4012421-6 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4120696-4 (DE-588)4114519-7 (DE-588)4120697-6 (DE-588)4037624-2 (DE-588)4012421-6 (DE-588)4037589-4 (DE-588)4048476-2 |
title | Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare |
title_alt | Writing and implementing a marketing plan |
title_auth | Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare |
title_exact_search | Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare |
title_full | Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare Richard Gerson |
title_fullStr | Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare Richard Gerson |
title_full_unstemmed | Der Marketingplan stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare Richard Gerson |
title_short | Der Marketingplan |
title_sort | der marketingplan stufenweise entwicklung unsetzung in die praxis checklists und formulare |
title_sub | stufenweise Entwicklung ; Unsetzung in die Praxis ; Checklists und Formulare |
topic | Marketingkonzept (DE-588)4120696-4 gnd Markterschließung (DE-588)4114519-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd Direktmarketing (DE-588)4012421-6 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketingkonzept Markterschließung Marketingstrategie Marktanalyse Direktmarketing Marketing Ratgeber |
volume_link | (DE-604)BV010385857 |
work_keys_str_mv | AT gersonrichardf writingandimplementingamarketingplan AT gersonrichardf dermarketingplanstufenweiseentwicklungunsetzungindiepraxischecklistsundformulare |