Der Marketingplan: die Grundlage für Ihren Erfolg
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Wien
Überreuter
1991
|
| Ausgabe: | 2. Aufl. |
| Schriftenreihe: | Ueberreuter Wirtschaft
Manager-Magazin-Edition |
| Schlagworte: | |
| Beschreibung: | 333 S. Ill., graph. Darst. |
| ISBN: | 3800091399 |
Internformat
MARC
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| 035 | |a (OCoLC)31232948 | ||
| 035 | |a (DE-599)BVBBV005341634 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 1 | |a ger |h eng | |
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| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 240 | 1 | 0 | |a Marketing plans |
| 245 | 1 | 0 | |a Der Marketingplan |b die Grundlage für Ihren Erfolg |c Malcolm H. B. McDonald |
| 250 | |a 2. Aufl. | ||
| 264 | 1 | |a Wien |b Überreuter |c 1991 | |
| 300 | |a 333 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Ueberreuter Wirtschaft | |
| 490 | 0 | |a Manager-Magazin-Edition | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Business forecasting | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003346595 | ||
Datensatz im Suchindex
| _version_ | 1804119561474146304 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- |
| author_role | aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV005341634 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)31232948 (DE-599)BVBBV005341634 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
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| id | DE-604.BV005341634 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:28:09Z |
| institution | BVB |
| isbn | 3800091399 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003346595 |
| oclc_num | 31232948 |
| open_access_boolean | |
| owner | DE-1102 DE-634 DE-188 |
| owner_facet | DE-1102 DE-634 DE-188 |
| physical | 333 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Überreuter |
| record_format | marc |
| series2 | Ueberreuter Wirtschaft Manager-Magazin-Edition |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans Der Marketingplan die Grundlage für Ihren Erfolg Malcolm H. B. McDonald 2. Aufl. Wien Überreuter 1991 333 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ueberreuter Wirtschaft Manager-Magazin-Edition Marketing gtt Business forecasting Marketing Management Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingkonzept (DE-588)4120696-4 s |
| spellingShingle | McDonald, Malcolm 1938- Der Marketingplan die Grundlage für Ihren Erfolg Marketing gtt Business forecasting Marketing Management Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Der Marketingplan die Grundlage für Ihren Erfolg |
| title_alt | Marketing plans |
| title_auth | Der Marketingplan die Grundlage für Ihren Erfolg |
| title_exact_search | Der Marketingplan die Grundlage für Ihren Erfolg |
| title_full | Der Marketingplan die Grundlage für Ihren Erfolg Malcolm H. B. McDonald |
| title_fullStr | Der Marketingplan die Grundlage für Ihren Erfolg Malcolm H. B. McDonald |
| title_full_unstemmed | Der Marketingplan die Grundlage für Ihren Erfolg Malcolm H. B. McDonald |
| title_short | Der Marketingplan |
| title_sort | der marketingplan die grundlage fur ihren erfolg |
| title_sub | die Grundlage für Ihren Erfolg |
| topic | Marketing gtt Business forecasting Marketing Management Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Business forecasting Marketing Management Marketingkonzept Strategisches Management |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplans AT mcdonaldmalcolm dermarketingplandiegrundlagefurihrenerfolg |