Marketing: an introduction
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1987
|
| Schlagworte: | |
| Beschreibung: | XXI, 595 S. Ill., graph. Darst. |
| ISBN: | 0135577454 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing |b an introduction |c Philip Kotler ; Gary Armstrong |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1987 | |
| 300 | |a XXI, 595 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Pazarlama | |
| 650 | 4 | |a Pazarlama - Yönetim | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
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| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktanalyse |0 (DE-588)4037624-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Armstrong, Gary |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga |
| building | Verbundindex |
| bvnumber | BV005338222 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)14165517 (DE-599)BVBBV005338222 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:28:04Z |
| institution | BVB |
| isbn | 0135577454 |
| language | English |
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| physical | XXI, 595 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing an introduction Philip Kotler ; Gary Armstrong Englewood Cliffs, NJ Prentice-Hall 1987 XXI, 595 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Pazarlama Pazarlama - Yönetim Marketing Marketing Management CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Armstrong, Gary Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary Marketing an introduction Pazarlama Pazarlama - Yönetim Marketing Marketing Management CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| subject_GND | (DE-588)4139307-7 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4151278-9 |
| title | Marketing an introduction |
| title_auth | Marketing an introduction |
| title_exact_search | Marketing an introduction |
| title_full | Marketing an introduction Philip Kotler ; Gary Armstrong |
| title_fullStr | Marketing an introduction Philip Kotler ; Gary Armstrong |
| title_full_unstemmed | Marketing an introduction Philip Kotler ; Gary Armstrong |
| title_short | Marketing |
| title_sort | marketing an introduction |
| title_sub | an introduction |
| topic | Pazarlama Pazarlama - Yönetim Marketing Marketing Management CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| topic_facet | Pazarlama Pazarlama - Yönetim Marketing Marketing Management CD-ROM Marketingstrategie Marktanalyse Einführung |
| work_keys_str_mv | AT kotlerphilip marketinganintroduction AT armstronggary marketinganintroduction |