Marketing communication and promotion: text and cases
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Wiley
1984
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | X, 494 S. Ill., graph. Darst. |
| ISBN: | 0471841331 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Nickels, William G. |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| format | Book |
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| id | DE-604.BV005336494 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:28:02Z |
| institution | BVB |
| isbn | 0471841331 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003342286 |
| oclc_num | 11328628 |
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| owner | DE-473 DE-BY-UBG DE-739 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-188 |
| physical | X, 494 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wiley |
| record_format | marc |
| spelling | Nickels, William G. Verfasser aut Marketing communication and promotion text and cases William G. Nickels 3. ed. New York u.a. Wiley 1984 X, 494 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Sales-promotion (DE-588)4076968-9 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nickels, William G. Marketing communication and promotion text and cases Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communication and promotion text and cases |
| title_auth | Marketing communication and promotion text and cases |
| title_exact_search | Marketing communication and promotion text and cases |
| title_full | Marketing communication and promotion text and cases William G. Nickels |
| title_fullStr | Marketing communication and promotion text and cases William G. Nickels |
| title_full_unstemmed | Marketing communication and promotion text and cases William G. Nickels |
| title_short | Marketing communication and promotion |
| title_sort | marketing communication and promotion text and cases |
| title_sub | text and cases |
| topic | Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication in marketing Marketing Sales-promotion Kommunikation |
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