Marketing communication and promotion: text and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1984
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | X, 494 S. Ill., graph. Darst. |
| ISBN: | 0471841331 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Nickels, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communication and promotion |b text and cases |c William G. Nickels |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York u.a. |b Wiley |c 1984 | |
| 300 | |a X, 494 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-003342286 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Nickels, William G. |
| author_facet | Nickels, William G. |
| author_role | aut |
| author_sort | Nickels, William G. |
| author_variant | w g n wg wgn |
| building | Verbundindex |
| bvnumber | BV005336494 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)11328628 (DE-599)BVBBV005336494 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV005336494 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:28:02Z |
| institution | BVB |
| isbn | 0471841331 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003342286 |
| oclc_num | 11328628 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-188 |
| physical | X, 494 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wiley |
| record_format | marc |
| spelling | Nickels, William G. Verfasser aut Marketing communication and promotion text and cases William G. Nickels 3. ed. New York u.a. Wiley 1984 X, 494 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Sales-promotion (DE-588)4076968-9 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nickels, William G. Marketing communication and promotion text and cases Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communication and promotion text and cases |
| title_auth | Marketing communication and promotion text and cases |
| title_exact_search | Marketing communication and promotion text and cases |
| title_full | Marketing communication and promotion text and cases William G. Nickels |
| title_fullStr | Marketing communication and promotion text and cases William G. Nickels |
| title_full_unstemmed | Marketing communication and promotion text and cases William G. Nickels |
| title_short | Marketing communication and promotion |
| title_sort | marketing communication and promotion text and cases |
| title_sub | text and cases |
| topic | Communication in marketing Marketing Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication in marketing Marketing Sales-promotion Kommunikation |
| work_keys_str_mv | AT nickelswilliamg marketingcommunicationandpromotiontextandcases |