APA (7th ed.) Citation

Nickels, W. G. (1984). Marketing communication and promotion: Text and cases (3. ed.). Wiley.

Chicago Style (17th ed.) Citation

Nickels, William G. Marketing Communication and Promotion: Text and Cases. 3. ed. New York u.a: Wiley, 1984.

MLA (9th ed.) Citation

Nickels, William G. Marketing Communication and Promotion: Text and Cases. 3. ed. Wiley, 1984.