Marketing research:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Wiley
1983
|
| Edition: | 2.ed. |
| Series: | Wiley series in marketing.
|
| Subjects: | |
| Physical Description: | XVII, 731 S. graph. Darst. |
| ISBN: | 0471097403 |
| ISSN: | 0272-2955 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Aaker, David A. 1938- Day, George S. 1937- |
| author_GND | (DE-588)123018641 (DE-588)120168537 |
| author_facet | Aaker, David A. 1938- Day, George S. 1937- |
| author_role | aut aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa g s d gs gsd |
| building | Verbundindex |
| bvnumber | BV005335381 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)493655187 (DE-599)BVBBV005335381 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2.ed. |
| format | Book |
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| id | DE-604.BV005335381 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:28:00Z |
| institution | BVB |
| isbn | 0471097403 |
| issn | 0272-2955 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003341280 |
| oclc_num | 493655187 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-188 |
| physical | XVII, 731 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing. |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Marketing research David A. Aaker ; George S. Day 2.ed. New York, NY Wiley 1983 XVII, 731 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing. 0272-2955 Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Day, George S. 1937- Verfasser (DE-588)120168537 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Day, George S. 1937- Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research David A. Aaker ; George S. Day |
| title_fullStr | Marketing research David A. Aaker ; George S. Day |
| title_full_unstemmed | Marketing research David A. Aaker ; George S. Day |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketingforschung Marktforschung |
| work_keys_str_mv | AT aakerdavida marketingresearch AT daygeorges marketingresearch |