Strategic marketing: A handbook for entrepreneurs and managers
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, MA
Addison-Wesley
1982
|
| Series: | An Addison-Wesley professional book.
|
| Subjects: | |
| Physical Description: | XII, 283 S. |
| ISBN: | 0201000792 |
Staff View
MARC
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Record in the Search Index
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| author | Bradway, Bruce M. Frenzel, Mary A. Pritchard, Robert E. |
| author_facet | Bradway, Bruce M. Frenzel, Mary A. Pritchard, Robert E. |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV005334444 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:27:59Z |
| institution | BVB |
| isbn | 0201000792 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003340418 |
| oclc_num | 7553121 |
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| physical | XII, 283 S. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | An Addison-Wesley professional book. |
| spelling | Bradway, Bruce M. Verfasser aut Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* Reading, MA Addison-Wesley 1982 XII, 283 S. txt rdacontent n rdamedia nc rdacarrier An Addison-Wesley professional book. Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Frenzel, Mary A. Verfasser aut Pritchard, Robert E. Verfasser aut |
| spellingShingle | Bradway, Bruce M. Frenzel, Mary A. Pritchard, Robert E. Strategic marketing A handbook for entrepreneurs and managers Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Strategic marketing A handbook for entrepreneurs and managers |
| title_auth | Strategic marketing A handbook for entrepreneurs and managers |
| title_exact_search | Strategic marketing A handbook for entrepreneurs and managers |
| title_full | Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* |
| title_fullStr | Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* |
| title_full_unstemmed | Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* |
| title_short | Strategic marketing |
| title_sort | strategic marketing a handbook for entrepreneurs and managers |
| title_sub | A handbook for entrepreneurs and managers |
| topic | Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Handbooks, manuals, etc Marketing |
| work_keys_str_mv | AT bradwaybrucem strategicmarketingahandbookforentrepreneursandmanagers AT frenzelmarya strategicmarketingahandbookforentrepreneursandmanagers AT pritchardroberte strategicmarketingahandbookforentrepreneursandmanagers |