Strategic marketing: A handbook for entrepreneurs and managers
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, MA
Addison-Wesley
1982
|
| Schriftenreihe: | An Addison-Wesley professional book.
|
| Schlagworte: | |
| Beschreibung: | XII, 283 S. |
| ISBN: | 0201000792 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Bradway, Bruce M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b A handbook for entrepreneurs and managers |c Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* |
| 264 | 1 | |a Reading, MA |b Addison-Wesley |c 1982 | |
| 300 | |a XII, 283 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a An Addison-Wesley professional book. | |
| 650 | 4 | |a Marketing |v Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Frenzel, Mary A. |e Verfasser |4 aut | |
| 700 | 1 | |a Pritchard, Robert E. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003340418 | ||
Datensatz im Suchindex
| _version_ | 1804119551147769856 |
|---|---|
| any_adam_object | |
| author | Bradway, Bruce M. Frenzel, Mary A. Pritchard, Robert E. |
| author_facet | Bradway, Bruce M. Frenzel, Mary A. Pritchard, Robert E. |
| author_role | aut aut aut |
| author_sort | Bradway, Bruce M. |
| author_variant | b m b bm bmb m a f ma maf r e p re rep |
| building | Verbundindex |
| bvnumber | BV005334444 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)7553121 (DE-599)BVBBV005334444 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005334444 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:27:59Z |
| institution | BVB |
| isbn | 0201000792 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003340418 |
| oclc_num | 7553121 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-188 |
| physical | XII, 283 S. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | An Addison-Wesley professional book. |
| spelling | Bradway, Bruce M. Verfasser aut Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* Reading, MA Addison-Wesley 1982 XII, 283 S. txt rdacontent n rdamedia nc rdacarrier An Addison-Wesley professional book. Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Frenzel, Mary A. Verfasser aut Pritchard, Robert E. Verfasser aut |
| spellingShingle | Bradway, Bruce M. Frenzel, Mary A. Pritchard, Robert E. Strategic marketing A handbook for entrepreneurs and managers Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Strategic marketing A handbook for entrepreneurs and managers |
| title_auth | Strategic marketing A handbook for entrepreneurs and managers |
| title_exact_search | Strategic marketing A handbook for entrepreneurs and managers |
| title_full | Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* |
| title_fullStr | Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* |
| title_full_unstemmed | Strategic marketing A handbook for entrepreneurs and managers Bruce M. Bradway ; Mary A. Frenzel ; Robert E. Pritchard* |
| title_short | Strategic marketing |
| title_sort | strategic marketing a handbook for entrepreneurs and managers |
| title_sub | A handbook for entrepreneurs and managers |
| topic | Marketing Handbooks, manuals, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Handbooks, manuals, etc Marketing |
| work_keys_str_mv | AT bradwaybrucem strategicmarketingahandbookforentrepreneursandmanagers AT frenzelmarya strategicmarketingahandbookforentrepreneursandmanagers AT pritchardroberte strategicmarketingahandbookforentrepreneursandmanagers |