Verfügbarkeit: Advertising management

Advertising management:

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Bibliographische Detailangaben
Hauptverfasser:	Aaker, David A. 1938- (VerfasserIn), Myers, John G. 1933- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Englewood Cliffs, NJ Prentice-Hall 1982
Ausgabe:	2. ed.
Schriftenreihe:	Prentice-Hall international series in management.
Schlagworte:	Advertising > Management Werbeplanung Werbung Management Verkauf Werbestrategie Marketing
Beschreibung:	XIII, 560 S. Ill., graph. Darst.
ISBN:	0130160067

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	Aaker, David A. 1938- Myers, John G. 1933-
author_GND	(DE-588)123018641 (DE-588)17011239X
author_facet	Aaker, David A. 1938- Myers, John G. 1933-
author_role	aut aut
author_sort	Aaker, David A. 1938-
author_variant	d a a da daa j g m jg jgm
building	Verbundindex
bvnumber	BV005334406
callnumber-first	H - Social Science
callnumber-label	HF5821
callnumber-raw	HF5821
callnumber-search	HF5821
callnumber-sort	HF 45821
callnumber-subject	HF - Commerce
classification_rvk	QP 633
ctrlnum	(OCoLC)7773774 (DE-599)BVBBV005334406
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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id	DE-604.BV005334406
illustrated	Illustrated
indexdate	2024-07-09T16:27:59Z
institution	BVB
isbn	0130160067
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003340384
oclc_num	7773774
open_access_boolean
owner	DE-473 DE-BY-UBG DE-83
owner_facet	DE-473 DE-BY-UBG DE-83
physical	XIII, 560 S. Ill., graph. Darst.
publishDate	1982
publishDateSearch	1982
publishDateSort	1982
publisher	Prentice-Hall
record_format	marc
series2	Prentice-Hall international series in management.
spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Advertising management David A. Aaker ; John G. Myers 2. ed. Englewood Cliffs, NJ Prentice-Hall 1982 XIII, 560 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall international series in management. Advertising Management Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s Werbung (DE-588)4065541-6 s 1\p DE-604 Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 Myers, John G. 1933- Verfasser (DE-588)17011239X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Myers, John G. 1933- Advertising management Advertising Management Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Werbestrategie (DE-588)4133682-3 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4130474-3 (DE-588)4065541-6 (DE-588)4037278-9 (DE-588)4117346-6 (DE-588)4133682-3 (DE-588)4037589-4
title	Advertising management
title_auth	Advertising management
title_exact_search	Advertising management
title_full	Advertising management David A. Aaker ; John G. Myers
title_fullStr	Advertising management David A. Aaker ; John G. Myers
title_full_unstemmed	Advertising management David A. Aaker ; John G. Myers
title_short	Advertising management
title_sort	advertising management
topic	Advertising Management Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd Verkauf (DE-588)4117346-6 gnd Werbestrategie (DE-588)4133682-3 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Advertising Management Werbeplanung Werbung Management Verkauf Werbestrategie Marketing
work_keys_str_mv	AT aakerdavida advertisingmanagement AT myersjohng advertisingmanagement

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