APA (7th ed.) Citation

Heighton, E. J., & Cunningham, D. R. (1984). Advertising in the broadcast and cable media (2. ed., 2. print.). Wadsworth.

Chicago Style (17th ed.) Citation

Heighton, Elizabeth J., and Don R. Cunningham. Advertising in the Broadcast and Cable Media. 2. ed., 2. print. Belmont, Calif: Wadsworth, 1984.

MLA (9th ed.) Citation

Heighton, Elizabeth J., and Don R. Cunningham. Advertising in the Broadcast and Cable Media. 2. ed., 2. print. Wadsworth, 1984.