Advertising in the broadcast and cable media:
Gespeichert in:
| Vorheriger Titel: | Heighton, Elizabeth J. Advertising in the broadcast media |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Belmont, Calif.
Wadsworth
1984
|
| Ausgabe: | 2. ed., 2. print. |
| Schriftenreihe: | Wadsworth series in mass communication / Telecommunications
|
| Schlagworte: | |
| Beschreibung: | 1. Aufl. u.d.T.: Heighton, Elizabeth J.: Advertising in the broadcast media |
| Beschreibung: | XV, 368 S. Ill., graph. Darst. |
| ISBN: | 0534029140 |
Internformat
MARC
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| 082 | 0 | |a 659.14 |2 19 | |
| 084 | |a AP 17380 |0 (DE-625)7006: |2 rvk | ||
| 100 | 1 | |a Heighton, Elizabeth J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising in the broadcast and cable media |c Elizabeth J. Heighton ; Don R. Cunningham |
| 250 | |a 2. ed., 2. print. | ||
| 264 | 1 | |a Belmont, Calif. |b Wadsworth |c 1984 | |
| 300 | |a XV, 368 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wadsworth series in mass communication / Telecommunications | |
| 500 | |a 1. Aufl. u.d.T.: Heighton, Elizabeth J.: Advertising in the broadcast media | ||
| 650 | 4 | |a Publicité radiodiffusée | |
| 650 | 4 | |a Publicité télévisée (Télédistribution) | |
| 650 | 4 | |a Broadcast advertising | |
| 650 | 4 | |a Cable television advertising | |
| 650 | 0 | 7 | |a Fernsehsendung |0 (DE-588)4016842-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Heighton, Elizabeth J. Cunningham, Don R. |
| author_facet | Heighton, Elizabeth J. Cunningham, Don R. |
| author_role | aut aut |
| author_sort | Heighton, Elizabeth J. |
| author_variant | e j h ej ejh d r c dr drc |
| building | Verbundindex |
| bvnumber | BV005328854 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.B74 |
| callnumber-search | HF6146.B74 |
| callnumber-sort | HF 46146 B74 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 |
| ctrlnum | (OCoLC)9392763 (DE-599)BVBBV005328854 |
| dewey-full | 659.14 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14 |
| dewey-search | 659.14 |
| dewey-sort | 3659.14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed., 2. print. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV005328854 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:51Z |
| institution | BVB |
| isbn | 0534029140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003335407 |
| oclc_num | 9392763 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-824 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-824 DE-188 |
| physical | XV, 368 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wadsworth |
| record_format | marc |
| series2 | Wadsworth series in mass communication / Telecommunications |
| spelling | Heighton, Elizabeth J. Verfasser aut Advertising in the broadcast and cable media Elizabeth J. Heighton ; Don R. Cunningham 2. ed., 2. print. Belmont, Calif. Wadsworth 1984 XV, 368 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wadsworth series in mass communication / Telecommunications 1. Aufl. u.d.T.: Heighton, Elizabeth J.: Advertising in the broadcast media Publicité radiodiffusée Publicité télévisée (Télédistribution) Broadcast advertising Cable television advertising Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 Cunningham, Don R. Verfasser aut 1. Auflage Heighton, Elizabeth J. Advertising in the broadcast media (DE-604)BV001075275 |
| spellingShingle | Heighton, Elizabeth J. Cunningham, Don R. Advertising in the broadcast and cable media Publicité radiodiffusée Publicité télévisée (Télédistribution) Broadcast advertising Cable television advertising Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4189638-5 (DE-588)4078704-7 |
| title | Advertising in the broadcast and cable media |
| title_auth | Advertising in the broadcast and cable media |
| title_exact_search | Advertising in the broadcast and cable media |
| title_full | Advertising in the broadcast and cable media Elizabeth J. Heighton ; Don R. Cunningham |
| title_fullStr | Advertising in the broadcast and cable media Elizabeth J. Heighton ; Don R. Cunningham |
| title_full_unstemmed | Advertising in the broadcast and cable media Elizabeth J. Heighton ; Don R. Cunningham |
| title_old | Heighton, Elizabeth J. Advertising in the broadcast media |
| title_short | Advertising in the broadcast and cable media |
| title_sort | advertising in the broadcast and cable media |
| topic | Publicité radiodiffusée Publicité télévisée (Télédistribution) Broadcast advertising Cable television advertising Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Publicité radiodiffusée Publicité télévisée (Télédistribution) Broadcast advertising Cable television advertising Fernsehsendung Werbesendung USA |
| work_keys_str_mv | AT heightonelizabethj advertisinginthebroadcastandcablemedia AT cunninghamdonr advertisinginthebroadcastandcablemedia |