APA (7th ed.) Citation

Keegan, W. J. (1984). Multinational marketing management (3. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. 3. ed. Englewood Cliffs, N.J: Prentice-Hall, 1984.

MLA (9th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. 3. ed. Prentice-Hall, 1984.