Multinational marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1984
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | The Prentice-Hall series in marketing
|
| Schlagworte: | |
| Beschreibung: | 4. Aufl. u.d.T.: Keegan, Warren J.: Global marketing management |
| Beschreibung: | XXII, 698 S. Ill., graph. Darst. |
| ISBN: | 0136050492 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20030402 | ||
| 007 | t | ||
| 008 | 920527s1984 ad|| |||| 00||| eng d | ||
| 020 | |a 0136050492 |9 0-13-605049-2 | ||
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| 100 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Verfasser |0 (DE-588)123495075 |4 aut | |
| 245 | 1 | 0 | |a Multinational marketing management |c Warren J. Keegan |
| 246 | 1 | 3 | |a Global marketing management |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1984 | |
| 300 | |a XXII, 698 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Prentice-Hall series in marketing | |
| 500 | |a 4. Aufl. u.d.T.: Keegan, Warren J.: Global marketing management | ||
| 650 | 7 | |a Internationale aspecten |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Marchés d'exportation - Gestion | |
| 650 | 7 | |a Marchés de̕xportation - gestion |2 ram | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a Export marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Exportmarketing |0 (DE-588)4153393-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Exportmarketing |0 (DE-588)4153393-8 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-003325320 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804119527162642432 |
|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 |
| author_GND | (DE-588)123495075 |
| author_facet | Keegan, Warren J. 1936-2014 |
| author_role | aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk |
| building | Verbundindex |
| bvnumber | BV005317464 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1009 |
| callnumber-raw | HF1009.5 |
| callnumber-search | HF1009.5 |
| callnumber-sort | HF 41009.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)10208402 (DE-599)BVBBV005317464 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005317464 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:36Z |
| institution | BVB |
| isbn | 0136050492 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003325320 |
| oclc_num | 10208402 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-739 DE-83 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-739 DE-83 DE-188 |
| physical | XXII, 698 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | The Prentice-Hall series in marketing |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Multinational marketing management Warren J. Keegan Global marketing management 3. ed. Englewood Cliffs, N.J. Prentice-Hall 1984 XXII, 698 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing 4. Aufl. u.d.T.: Keegan, Warren J.: Global marketing management Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés de̕xportation - gestion ram Marketing - Gestion Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Management (DE-588)4037278-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Management (DE-588)4037278-9 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Exportmarketing (DE-588)4153393-8 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Keegan, Warren J. 1936-2014 Multinational marketing management Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés de̕xportation - gestion ram Marketing - Gestion Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Exportmarketing (DE-588)4153393-8 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4153393-8 (DE-588)4522595-3 |
| title | Multinational marketing management |
| title_alt | Global marketing management |
| title_auth | Multinational marketing management |
| title_exact_search | Multinational marketing management |
| title_full | Multinational marketing management Warren J. Keegan |
| title_fullStr | Multinational marketing management Warren J. Keegan |
| title_full_unstemmed | Multinational marketing management Warren J. Keegan |
| title_short | Multinational marketing management |
| title_sort | multinational marketing management |
| topic | Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés de̕xportation - gestion ram Marketing - Gestion Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Exportmarketing (DE-588)4153393-8 gnd |
| topic_facet | Internationale aspecten Internationale ondernemingen Management Marchés d'exportation - Gestion Marchés de̕xportation - gestion Marketing - Gestion Marketing Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Internationales Marketing Marketingmanagement Exportmarketing Fallstudiensammlung |
| work_keys_str_mv | AT keeganwarrenj multinationalmarketingmanagement AT keeganwarrenj globalmarketingmanagement |