Multinational marketing management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1984
|
| Edition: | 3. ed. |
| Series: | The Prentice-Hall series in marketing
|
| Subjects: | |
| Item Description: | 4. Aufl. u.d.T.: Keegan, Warren J.: Global marketing management |
| Physical Description: | XXII, 698 S. Ill., graph. Darst. |
| ISBN: | 0136050492 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005317464 | ||
| 003 | DE-604 | ||
| 005 | 20030402 | ||
| 007 | t | ||
| 008 | 920527s1984 ad|| |||| 00||| eng d | ||
| 020 | |a 0136050492 |9 0-13-605049-2 | ||
| 035 | |a (OCoLC)10208402 | ||
| 035 | |a (DE-599)BVBBV005317464 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-703 |a DE-739 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF1009.5 | |
| 082 | 0 | |a 658.848 |2 22 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Verfasser |0 (DE-588)123495075 |4 aut | |
| 245 | 1 | 0 | |a Multinational marketing management |c Warren J. Keegan |
| 246 | 1 | 3 | |a Global marketing management |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1984 | |
| 300 | |a XXII, 698 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Prentice-Hall series in marketing | |
| 500 | |a 4. Aufl. u.d.T.: Keegan, Warren J.: Global marketing management | ||
| 650 | 7 | |a Internationale aspecten |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Marchés d'exportation - Gestion | |
| 650 | 7 | |a Marchés de̕xportation - gestion |2 ram | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a Export marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Exportmarketing |0 (DE-588)4153393-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Exportmarketing |0 (DE-588)4153393-8 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003325320 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804119527162642432 |
|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 |
| author_GND | (DE-588)123495075 |
| author_facet | Keegan, Warren J. 1936-2014 |
| author_role | aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk |
| building | Verbundindex |
| bvnumber | BV005317464 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1009 |
| callnumber-raw | HF1009.5 |
| callnumber-search | HF1009.5 |
| callnumber-sort | HF 41009.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)10208402 (DE-599)BVBBV005317464 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02445nam a2200649 c 4500</leader><controlfield tag="001">BV005317464</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20030402 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1984 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0136050492</subfield><subfield code="9">0-13-605049-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10208402</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005317464</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1009.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.848</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Keegan, Warren J.</subfield><subfield code="d">1936-2014</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123495075</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Multinational marketing management</subfield><subfield code="c">Warren J. Keegan</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Global marketing management</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, N.J.</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 698 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Prentice-Hall series in marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">4. Aufl. u.d.T.: Keegan, Warren J.: Global marketing management</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale ondernemingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marchés d'exportation - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marchés de̕xportation - gestion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Exportmarketing</subfield><subfield code="0">(DE-588)4153393-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Exportmarketing</subfield><subfield code="0">(DE-588)4153393-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003325320</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005317464 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:36Z |
| institution | BVB |
| isbn | 0136050492 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003325320 |
| oclc_num | 10208402 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-739 DE-83 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-739 DE-83 DE-188 |
| physical | XXII, 698 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | The Prentice-Hall series in marketing |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Multinational marketing management Warren J. Keegan Global marketing management 3. ed. Englewood Cliffs, N.J. Prentice-Hall 1984 XXII, 698 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing 4. Aufl. u.d.T.: Keegan, Warren J.: Global marketing management Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés de̕xportation - gestion ram Marketing - Gestion Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Management (DE-588)4037278-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Management (DE-588)4037278-9 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Exportmarketing (DE-588)4153393-8 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Keegan, Warren J. 1936-2014 Multinational marketing management Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés de̕xportation - gestion ram Marketing - Gestion Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Exportmarketing (DE-588)4153393-8 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4153393-8 (DE-588)4522595-3 |
| title | Multinational marketing management |
| title_alt | Global marketing management |
| title_auth | Multinational marketing management |
| title_exact_search | Multinational marketing management |
| title_full | Multinational marketing management Warren J. Keegan |
| title_fullStr | Multinational marketing management Warren J. Keegan |
| title_full_unstemmed | Multinational marketing management Warren J. Keegan |
| title_short | Multinational marketing management |
| title_sort | multinational marketing management |
| topic | Internationale aspecten gtt Internationale ondernemingen gtt Management gtt Marchés d'exportation - Gestion Marchés de̕xportation - gestion ram Marketing - Gestion Marketing gtt Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Exportmarketing (DE-588)4153393-8 gnd |
| topic_facet | Internationale aspecten Internationale ondernemingen Management Marchés d'exportation - Gestion Marchés de̕xportation - gestion Marketing - Gestion Marketing Multinationales Unternehmen Export marketing Management Export marketing Management Case studies Internationales Marketing Marketingmanagement Exportmarketing Fallstudiensammlung |
| work_keys_str_mv | AT keeganwarrenj multinationalmarketingmanagement AT keeganwarrenj globalmarketingmanagement |