Consumer behavior: Basic findings and management implications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
1983
|
| Schriftenreihe: | The Wiley series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 684 S. graph. Darst. |
| ISBN: | 0471093068 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005302096 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920527s1983 d||| |||| 00||| eng d | ||
| 020 | |a 0471093068 |9 0-471-09306-8 | ||
| 035 | |a (OCoLC)300568239 | ||
| 035 | |a (DE-599)BVBBV005302096 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-739 |a DE-706 |a DE-188 | ||
| 050 | 0 | |a HF5415.3Z28 1983 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Zaltman, Gerald |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |b Basic findings and management implications |c Gerald Zaltman ; Melanie Walldendorf* |
| 264 | 1 | |a New York |b Wiley |c 1983 | |
| 300 | |a XVI, 684 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Wiley series in marketing | |
| 650 | 4 | |a Consommateurs - Attitudes | |
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 4 | |a Consommateurs - Préférences | |
| 650 | 4 | |a Motivation, Études de (Marketing) | |
| 650 | 4 | |a Études de marché | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Walldendorf, Melanie |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003312455 | ||
Datensatz im Suchindex
| _version_ | 1804119506751062016 |
|---|---|
| any_adam_object | |
| author | Zaltman, Gerald Walldendorf, Melanie |
| author_facet | Zaltman, Gerald Walldendorf, Melanie |
| author_role | aut aut |
| author_sort | Zaltman, Gerald |
| author_variant | g z gz m w mw |
| building | Verbundindex |
| bvnumber | BV005302096 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3Z28 1983 |
| callnumber-search | HF5415.3Z28 1983 |
| callnumber-sort | HF 45415.3 Z28 41983 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)300568239 (DE-599)BVBBV005302096 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01325nam a2200397 c 4500</leader><controlfield tag="001">BV005302096</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1983 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471093068</subfield><subfield code="9">0-471-09306-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)300568239</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005302096</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3Z28 1983</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zaltman, Gerald</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="b">Basic findings and management implications</subfield><subfield code="c">Gerald Zaltman ; Melanie Walldendorf*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Wiley</subfield><subfield code="c">1983</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 684 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Wiley series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Attitudes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Comportement</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Préférences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation, Études de (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Études de marché</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Walldendorf, Melanie</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003312455</subfield></datafield></record></collection> |
| id | DE-604.BV005302096 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:17Z |
| institution | BVB |
| isbn | 0471093068 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003312455 |
| oclc_num | 300568239 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-706 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-706 DE-188 |
| physical | XVI, 684 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Wiley |
| record_format | marc |
| series2 | The Wiley series in marketing |
| spelling | Zaltman, Gerald Verfasser aut Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* New York Wiley 1983 XVI, 684 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Wiley series in marketing Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Walldendorf, Melanie Verfasser aut |
| spellingShingle | Zaltman, Gerald Walldendorf, Melanie Consumer behavior Basic findings and management implications Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior Basic findings and management implications |
| title_auth | Consumer behavior Basic findings and management implications |
| title_exact_search | Consumer behavior Basic findings and management implications |
| title_full | Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* |
| title_fullStr | Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* |
| title_full_unstemmed | Consumer behavior Basic findings and management implications Gerald Zaltman ; Melanie Walldendorf* |
| title_short | Consumer behavior |
| title_sort | consumer behavior basic findings and management implications |
| title_sub | Basic findings and management implications |
| topic | Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consommateurs - Attitudes Consommateurs - Comportement Consommateurs - Préférences Motivation, Études de (Marketing) Études de marché Verbraucherverhalten |
| work_keys_str_mv | AT zaltmangerald consumerbehaviorbasicfindingsandmanagementimplications AT walldendorfmelanie consumerbehaviorbasicfindingsandmanagementimplications |