The strategic and operational planning of marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u. a.
McGraw-Hill
1986
|
| Series: | The McGraw-Hill marketing series
|
| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | XII, 252 S. graph. Darst. |
| ISBN: | 0070841543 |
Staff View
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| id | DE-604.BV005293039 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:04Z |
| institution | BVB |
| isbn | 0070841543 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003304563 |
| oclc_num | 13062586 |
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| physical | XII, 252 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The McGraw-Hill marketing series |
| spelling | Greenley, Gordon E. Verfasser aut The strategic and operational planning of marketing London u. a. McGraw-Hill 1986 XII, 252 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill marketing series Includes index Mercadologia larpcal Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Greenley, Gordon E. The strategic and operational planning of marketing Mercadologia larpcal Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The strategic and operational planning of marketing |
| title_auth | The strategic and operational planning of marketing |
| title_exact_search | The strategic and operational planning of marketing |
| title_full | The strategic and operational planning of marketing |
| title_fullStr | The strategic and operational planning of marketing |
| title_full_unstemmed | The strategic and operational planning of marketing |
| title_short | The strategic and operational planning of marketing |
| title_sort | the strategic and operational planning of marketing |
| topic | Mercadologia larpcal Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Mercadologia Marketing Marketing Management |
| work_keys_str_mv | AT greenleygordone thestrategicandoperationalplanningofmarketing |