The strategic and operational planning of marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u. a.
McGraw-Hill
1986
|
| Schriftenreihe: | The McGraw-Hill marketing series
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XII, 252 S. graph. Darst. |
| ISBN: | 0070841543 |
Internformat
MARC
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| 245 | 1 | 0 | |a The strategic and operational planning of marketing |
| 264 | 1 | |a London u. a. |b McGraw-Hill |c 1986 | |
| 300 | |a XII, 252 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The McGraw-Hill marketing series | |
| 500 | |a Includes index | ||
| 650 | 7 | |a Mercadologia |2 larpcal | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Greenley, Gordon E. |
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| building | Verbundindex |
| bvnumber | BV005293039 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)13062586 (DE-599)BVBBV005293039 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005293039 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:04Z |
| institution | BVB |
| isbn | 0070841543 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003304563 |
| oclc_num | 13062586 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-706 DE-83 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-706 DE-83 DE-188 |
| physical | XII, 252 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The McGraw-Hill marketing series |
| spelling | Greenley, Gordon E. Verfasser aut The strategic and operational planning of marketing London u. a. McGraw-Hill 1986 XII, 252 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill marketing series Includes index Mercadologia larpcal Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Greenley, Gordon E. The strategic and operational planning of marketing Mercadologia larpcal Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The strategic and operational planning of marketing |
| title_auth | The strategic and operational planning of marketing |
| title_exact_search | The strategic and operational planning of marketing |
| title_full | The strategic and operational planning of marketing |
| title_fullStr | The strategic and operational planning of marketing |
| title_full_unstemmed | The strategic and operational planning of marketing |
| title_short | The strategic and operational planning of marketing |
| title_sort | the strategic and operational planning of marketing |
| topic | Mercadologia larpcal Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Mercadologia Marketing Marketing Management |
| work_keys_str_mv | AT greenleygordone thestrategicandoperationalplanningofmarketing |