APA (7th ed.) Citation

Greenley, G. E. (1986). The strategic and operational planning of marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Greenley, Gordon E. The Strategic and Operational Planning of Marketing. London u. a: McGraw-Hill, 1986.

MLA (9th ed.) Citation

Greenley, Gordon E. The Strategic and Operational Planning of Marketing. McGraw-Hill, 1986.