Marketing management and strategy: a reader
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1984
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 448 S. graph. Darst. |
| ISBN: | 0135582482 |
Internformat
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| 245 | 1 | 0 | |a Marketing management and strategy |b a reader |c ed. by Philip Kotler ; Keith K. Cox |
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| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1984 | |
| 300 | |a XII, 448 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804119497266692099 |
|---|---|
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| author2 | Kotler, Philip 1931- Cox, Keith K. |
| author2_role | edt edt |
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| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Cox, Keith K. |
| building | Verbundindex |
| bvnumber | BV005292744 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)300014554 (DE-599)BVBBV005292744 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV005292744 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:03Z |
| institution | BVB |
| isbn | 0135582482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003304294 |
| oclc_num | 300014554 |
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| physical | XII, 448 S. graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Prentice-Hall |
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| spelling | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox 3. ed. Englewood Cliffs, NJ Prentice-Hall 1984 XII, 448 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Kotler, Philip 1931- (DE-588)121409600 edt Cox, Keith K. edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing management and strategy a reader Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 (DE-588)4143413-4 |
| title | Marketing management and strategy a reader |
| title_auth | Marketing management and strategy a reader |
| title_exact_search | Marketing management and strategy a reader |
| title_full | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox |
| title_fullStr | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox |
| title_full_unstemmed | Marketing management and strategy a reader ed. by Philip Kotler ; Keith K. Cox |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy a reader |
| title_sub | a reader |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingstrategie Marketingmanagement Aufsatzsammlung |
| work_keys_str_mv | AT kotlerphilip marketingmanagementandstrategyareader AT coxkeithk marketingmanagementandstrategyareader |