Verfügbarkeit: Marketing :: THWS Bibkatalog

Marketing:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Zikmund, William G. (VerfasserIn), D'Amico, Michael (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York u. a. Wiley 1984
Schlagworte:	Marketing Verbraucherverhalten Marktforschung
Beschreibung:	XVI, 734 S. Ill., graph. Darst.
ISBN:	0471864935

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV005292720
003	DE-604
005	19980203
007	t
008	920527s1984 ad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0471864935 \|9 0-471-86493-5
035			\|a (OCoLC)10184323
035			\|a (DE-599)BVBBV005292720
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-473 \|a DE-188
050		0	\|a HF5415
080			\|a 658.8
082	0		\|a 658.8 \|2 19
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Zikmund, William G. \|e Verfasser \|4 aut
245	1	0	\|a Marketing \|c William Zikmund ; Michael D'Amico*
264		1	\|a New York u. a. \|b Wiley \|c 1984
300			\|a XVI, 734 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		4	\|a Marketing
650		7	\|a Marketing \|2 gtt
650		4	\|a Marketing
650	0	7	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktforschung \|0 (DE-588)4037630-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Verbraucherverhalten \|0 (DE-588)4062644-1 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Marktforschung \|0 (DE-588)4037630-8 \|D s
689	2		\|8 2\p \|5 DE-604
700	1		\|a D'Amico, Michael \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-003304273
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804119497274032131
any_adam_object
author	Zikmund, William G. D'Amico, Michael
author_facet	Zikmund, William G. D'Amico, Michael
author_role	aut aut
author_sort	Zikmund, William G.
author_variant	w g z wg wgz m d md
building	Verbundindex
bvnumber	BV005292720
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415
callnumber-search	HF5415
callnumber-sort	HF 45415
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)10184323 (DE-599)BVBBV005292720
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01571nam a2200481 c 4500</leader><controlfield tag="001">BV005292720</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19980203 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1984 ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471864935</subfield><subfield code="9">0-471-86493-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10184323</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005292720</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zikmund, William G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">William Zikmund ; Michael D'Amico*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u. a.</subfield><subfield code="b">Wiley</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 734 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">D'Amico, Michael</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003304273</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV005292720
illustrated	Illustrated
indexdate	2024-07-09T16:27:03Z
institution	BVB
isbn	0471864935
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003304273
oclc_num	10184323
open_access_boolean
owner	DE-473 DE-BY-UBG DE-188
owner_facet	DE-473 DE-BY-UBG DE-188
physical	XVI, 734 S. Ill., graph. Darst.
publishDate	1984
publishDateSearch	1984
publishDateSort	1984
publisher	Wiley
record_format	marc
spelling	Zikmund, William G. Verfasser aut Marketing William Zikmund ; Michael D'Amico* New York u. a. Wiley 1984 XVI, 734 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing gtt Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 D'Amico, Michael Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zikmund, William G. D'Amico, Michael Marketing Marketing Marketing gtt Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4037589-4
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing William Zikmund ; Michael D'Amico*
title_fullStr	Marketing William Zikmund ; Michael D'Amico*
title_full_unstemmed	Marketing William Zikmund ; Michael D'Amico*
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing gtt Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Verbraucherverhalten Marktforschung
work_keys_str_mv	AT zikmundwilliamg marketing AT damicomichael marketing

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge