Strategic marketing: cases and applications
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1983
|
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XIX, 648 S. Ill., graph. Darst. |
| ISBN: | 0256029369 |
Staff View
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005292654 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:27:03Z |
| institution | BVB |
| isbn | 0256029369 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003304216 |
| oclc_num | 9437899 |
| open_access_boolean | |
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| owner_facet | DE-473 DE-BY-UBG DE-703 |
| physical | XIX, 648 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* Homewood, Ill. Irwin 1983 XIX, 648 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut |
| spellingShingle | Cravens, David W. Lamb, Charles W. 1944- Strategic marketing cases and applications Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Case studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing cases and applications |
| title_auth | Strategic marketing cases and applications |
| title_exact_search | Strategic marketing cases and applications |
| title_full | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* |
| title_fullStr | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* |
| title_full_unstemmed | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb* |
| title_short | Strategic marketing |
| title_sort | strategic marketing cases and applications |
| title_sub | cases and applications |
| topic | Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Case studies Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Case studies Strategisches Management Marketing Fallstudiensammlung |
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