Implementing planning techniques in marketing: a contingency approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Köln
1982
|
| Schriftenreihe: | Institut für Markt- und Distributionsforschung <Köln>: Arbeitsberichte des ...
10. |
| Schlagworte: | |
| Beschreibung: | Literaturverz. Bl. 11 - 12 |
| Beschreibung: | 12 Bl. |
Internformat
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Datensatz im Suchindex
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| author | Köhler, Richard 1936-2020 |
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| author_sort | Köhler, Richard 1936-2020 |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:26:52Z |
| institution | BVB |
| language | Undetermined |
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| physical | 12 Bl. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
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| series | Institut für Markt- und Distributionsforschung <Köln>: Arbeitsberichte des ... |
| series2 | Institut für Markt- und Distributionsforschung <Köln>: Arbeitsberichte des ... |
| spelling | Köhler, Richard 1936-2020 Verfasser (DE-588)124615724 aut Implementing planning techniques in marketing a contingency approach Köln 1982 12 Bl. txt rdacontent n rdamedia nc rdacarrier Institut für Markt- und Distributionsforschung <Köln>: Arbeitsberichte des ... 10. Literaturverz. Bl. 11 - 12 Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Marketing (DE-588)4037589-4 s DE-604 Institut für Markt- und Distributionsforschung <Köln>: Arbeitsberichte des ... 10. (DE-604)BV004861403 10 |
| spellingShingle | Köhler, Richard 1936-2020 Implementing planning techniques in marketing a contingency approach Institut für Markt- und Distributionsforschung <Köln>: Arbeitsberichte des ... Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4078609-2 |
| title | Implementing planning techniques in marketing a contingency approach |
| title_auth | Implementing planning techniques in marketing a contingency approach |
| title_exact_search | Implementing planning techniques in marketing a contingency approach |
| title_full | Implementing planning techniques in marketing a contingency approach |
| title_fullStr | Implementing planning techniques in marketing a contingency approach |
| title_full_unstemmed | Implementing planning techniques in marketing a contingency approach |
| title_short | Implementing planning techniques in marketing |
| title_sort | implementing planning techniques in marketing a contingency approach |
| title_sub | a contingency approach |
| topic | Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Marketing Unternehmensplanung |
| volume_link | (DE-604)BV004861403 |
| work_keys_str_mv | AT kohlerrichard implementingplanningtechniquesinmarketingacontingencyapproach |