APA (7th ed.) Citation

(1984). Readings and cases in basic marketing (4. ed.). Irwin.

Chicago Style (17th ed.) Citation

Readings and Cases in Basic Marketing. 4. ed. Homewood, Ill: Irwin, 1984.

MLA (9th ed.) Citation

Readings and Cases in Basic Marketing. 4. ed. Irwin, 1984.

Warning: These citations may not always be 100% accurate.