Readings and cases in basic marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1984
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XIII, 387 S. graph. Darst. |
| ISBN: | 0256031312 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005283492 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920527s1984 d||| |||| 00||| eng d | ||
| 020 | |a 0256031312 |9 0-256-03131-2 | ||
| 035 | |a (OCoLC)10713344 | ||
| 035 | |a (DE-599)BVBBV005283492 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Readings and cases in basic marketing |c ed. by E. Jerome McCarthy ... |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1984 | |
| 300 | |a XIII, 387 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Sonstige |0 (DE-588)12861949X |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003295934 | ||
Datensatz im Suchindex
| _version_ | 1804119479557292032 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)12861949X |
| building | Verbundindex |
| bvnumber | BV005283492 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)10713344 (DE-599)BVBBV005283492 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01255nam a2200397 c 4500</leader><controlfield tag="001">BV005283492</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920527s1984 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256031312</subfield><subfield code="9">0-256-03131-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10713344</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005283492</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Readings and cases in basic marketing</subfield><subfield code="c">ed. by E. Jerome McCarthy ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 387 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McCarthy, Edmund Jerome</subfield><subfield code="d">1928-2015</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)12861949X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003295934</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Aufsatzsammlung Fallstudiensammlung |
| id | DE-604.BV005283492 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:26:51Z |
| institution | BVB |
| isbn | 0256031312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003295934 |
| oclc_num | 10713344 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XIII, 387 S. graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Readings and cases in basic marketing ed. by E. Jerome McCarthy ... 4. ed. Homewood, Ill. Irwin 1984 XIII, 387 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 McCarthy, Edmund Jerome 1928-2015 Sonstige (DE-588)12861949X oth |
| spellingShingle | Readings and cases in basic marketing Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 (DE-588)4522595-3 |
| title | Readings and cases in basic marketing |
| title_auth | Readings and cases in basic marketing |
| title_exact_search | Readings and cases in basic marketing |
| title_full | Readings and cases in basic marketing ed. by E. Jerome McCarthy ... |
| title_fullStr | Readings and cases in basic marketing ed. by E. Jerome McCarthy ... |
| title_full_unstemmed | Readings and cases in basic marketing ed. by E. Jerome McCarthy ... |
| title_short | Readings and cases in basic marketing |
| title_sort | readings and cases in basic marketing |
| topic | Marketing Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Aufsatzsammlung Fallstudiensammlung |
| work_keys_str_mv | AT mccarthyedmundjerome readingsandcasesinbasicmarketing |