The strategy of desire:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Garland
1985
|
| Ausgabe: | [Repr. of the ed. Garden City, N.Y. 1960] |
| Schriftenreihe: | The history of advertising
12 |
| Schlagworte: | |
| Beschreibung: | 314 S. |
| ISBN: | 0824067282 |
Internformat
MARC
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| 245 | 1 | 0 | |a The strategy of desire |
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| 300 | |a 314 S. | ||
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Datensatz im Suchindex
| _version_ | 1804119476026736640 |
|---|---|
| any_adam_object | |
| author | Dichter, Ernest 1907-1991 |
| author_GND | (DE-588)118525190 |
| author_facet | Dichter, Ernest 1907-1991 |
| author_role | aut |
| author_sort | Dichter, Ernest 1907-1991 |
| author_variant | e d ed |
| building | Verbundindex |
| bvnumber | BV005280929 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 631 |
| ctrlnum | (OCoLC)15664328 (DE-599)BVBBV005280929 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [Repr. of the ed. Garden City, N.Y. 1960] |
| format | Book |
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| id | DE-604.BV005280929 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:26:47Z |
| institution | BVB |
| isbn | 0824067282 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003293581 |
| oclc_num | 15664328 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-188 |
| physical | 314 S. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Garland |
| record_format | marc |
| series | The history of advertising |
| series2 | The history of advertising |
| spelling | Dichter, Ernest 1907-1991 Verfasser (DE-588)118525190 aut The strategy of desire [Repr. of the ed. Garden City, N.Y. 1960] New York u.a. Garland 1985 314 S. txt rdacontent n rdamedia nc rdacarrier The history of advertising 12 Psychologie Advertising Psychological aspects Werbung (DE-588)4065541-6 gnd rswk-swf Suggestivwerbung (DE-588)4285874-4 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Geschichte (DE-588)4020517-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s 1\p DE-604 Psychologie (DE-588)4047704-6 s 2\p DE-604 Suggestivwerbung (DE-588)4285874-4 s 3\p DE-604 The history of advertising 12 (DE-604)BV000018593 12 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dichter, Ernest 1907-1991 The strategy of desire The history of advertising Psychologie Advertising Psychological aspects Werbung (DE-588)4065541-6 gnd Suggestivwerbung (DE-588)4285874-4 gnd Beeinflussung (DE-588)4005203-5 gnd Geschichte (DE-588)4020517-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4285874-4 (DE-588)4005203-5 (DE-588)4020517-4 (DE-588)4062644-1 (DE-588)4047704-6 |
| title | The strategy of desire |
| title_auth | The strategy of desire |
| title_exact_search | The strategy of desire |
| title_full | The strategy of desire |
| title_fullStr | The strategy of desire |
| title_full_unstemmed | The strategy of desire |
| title_short | The strategy of desire |
| title_sort | the strategy of desire |
| topic | Psychologie Advertising Psychological aspects Werbung (DE-588)4065541-6 gnd Suggestivwerbung (DE-588)4285874-4 gnd Beeinflussung (DE-588)4005203-5 gnd Geschichte (DE-588)4020517-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Werbung Suggestivwerbung Beeinflussung Geschichte Verbraucherverhalten |
| volume_link | (DE-604)BV000018593 |
| work_keys_str_mv | AT dichterernest thestrategyofdesire |