Strategy in advertising: matching media and messages to markets and motivation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Crain
1984
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 406 S. |
| ISBN: | 0872510948 |
Internformat
MARC
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| 100 | 1 | |a Bogart, Leo |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategy in advertising |b matching media and messages to markets and motivation |c Leo Bogart |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chicago, Ill. |b Crain |c 1984 | |
| 300 | |a XIII, 406 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Médias et publicité | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804119470189314048 |
|---|---|
| any_adam_object | |
| author | Bogart, Leo |
| author_facet | Bogart, Leo |
| author_role | aut |
| author_sort | Bogart, Leo |
| author_variant | l b lb |
| building | Verbundindex |
| bvnumber | BV005276867 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)11623412 (DE-599)BVBBV005276867 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV005276867 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:26:42Z |
| institution | BVB |
| isbn | 0872510948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003289799 |
| oclc_num | 11623412 |
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| owner_facet | DE-473 DE-BY-UBG DE-83 |
| physical | XIII, 406 S. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Crain |
| record_format | marc |
| spelling | Bogart, Leo Verfasser aut Strategy in advertising matching media and messages to markets and motivation Leo Bogart 2. ed. Chicago, Ill. Crain 1984 XIII, 406 S. txt rdacontent n rdamedia nc rdacarrier Médias et publicité Publicité Advertising Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bogart, Leo Strategy in advertising matching media and messages to markets and motivation Médias et publicité Publicité Advertising Werbewirkung (DE-588)4189647-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4130474-3 (DE-588)4065541-6 (DE-588)4140889-5 |
| title | Strategy in advertising matching media and messages to markets and motivation |
| title_auth | Strategy in advertising matching media and messages to markets and motivation |
| title_exact_search | Strategy in advertising matching media and messages to markets and motivation |
| title_full | Strategy in advertising matching media and messages to markets and motivation Leo Bogart |
| title_fullStr | Strategy in advertising matching media and messages to markets and motivation Leo Bogart |
| title_full_unstemmed | Strategy in advertising matching media and messages to markets and motivation Leo Bogart |
| title_short | Strategy in advertising |
| title_sort | strategy in advertising matching media and messages to markets and motivation |
| title_sub | matching media and messages to markets and motivation |
| topic | Médias et publicité Publicité Advertising Werbewirkung (DE-588)4189647-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Médias et publicité Publicité Advertising Werbewirkung Werbeplanung Werbung Werbepsychologie |
| work_keys_str_mv | AT bogartleo strategyinadvertisingmatchingmediaandmessagestomarketsandmotivation |