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Bibliographic Details
Main Authors:	Zikmund, William G. (Author), D'Amico, Michael (Author)
Format:	Book
Language:	English
Published:	New York u.a. Wiley 1986
Edition:	2. ed.
Subjects:	Marketing Marktforschung Verbraucherverhalten
Physical Description:	XVI, 764 S. Ill., graph. Darst.
ISBN:	0471821985

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MARC


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Record in the Search Index

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
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id	DE-604.BV005272252
illustrated	Illustrated
indexdate	2024-07-09T16:26:36Z
institution	BVB
isbn	0471821985
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003285488
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open_access_boolean
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physical	XVI, 764 S. Ill., graph. Darst.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Wiley
record_format	marc
spelling	Zikmund, William G. Verfasser aut Marketing William Zikmund ; Michael D'Amico 2. ed. New York u.a. Wiley 1986 XVI, 764 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 D'Amico, Michael Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zikmund, William G. D'Amico, Michael Marketing Marketing gtt Marketing Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4062644-1
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing William Zikmund ; Michael D'Amico
title_fullStr	Marketing William Zikmund ; Michael D'Amico
title_full_unstemmed	Marketing William Zikmund ; Michael D'Amico
title_short	Marketing
title_sort	marketing
topic	Marketing gtt Marketing Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Marketing Marktforschung Verbraucherverhalten
work_keys_str_mv	AT zikmundwilliamg marketing AT damicomichael marketing

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