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Bibliographische Detailangaben
Hauptverfasser:	Zikmund, William G. (VerfasserIn), D'Amico, Michael (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York u.a. Wiley 1986
Ausgabe:	2. ed.
Schlagworte:	Marketing Marktforschung Verbraucherverhalten
Beschreibung:	XVI, 764 S. Ill., graph. Darst.
ISBN:	0471821985

Internformat

MARC


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Datensatz im Suchindex

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author	Zikmund, William G. D'Amico, Michael
author_facet	Zikmund, William G. D'Amico, Michael
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ctrlnum	(OCoLC)12551086 (DE-599)BVBBV005272252
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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id	DE-604.BV005272252
illustrated	Illustrated
indexdate	2024-07-09T16:26:36Z
institution	BVB
isbn	0471821985
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-003285488
oclc_num	12551086
open_access_boolean
owner	DE-473 DE-BY-UBG DE-19 DE-BY-UBM
owner_facet	DE-473 DE-BY-UBG DE-19 DE-BY-UBM
physical	XVI, 764 S. Ill., graph. Darst.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Wiley
record_format	marc
spelling	Zikmund, William G. Verfasser aut Marketing William Zikmund ; Michael D'Amico 2. ed. New York u.a. Wiley 1986 XVI, 764 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 D'Amico, Michael Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zikmund, William G. D'Amico, Michael Marketing Marketing gtt Marketing Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4062644-1
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing William Zikmund ; Michael D'Amico
title_fullStr	Marketing William Zikmund ; Michael D'Amico
title_full_unstemmed	Marketing William Zikmund ; Michael D'Amico
title_short	Marketing
title_sort	marketing
topic	Marketing gtt Marketing Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Marketing Marktforschung Verbraucherverhalten
work_keys_str_mv	AT zikmundwilliamg marketing AT damicomichael marketing

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