Cases in marketing management and strategy:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago u.a.
Dryden Pr.
1985
|
| Schlagworte: | |
| Beschreibung: | X, 555 S. Ill., graph. Darst. |
| ISBN: | 0030604095 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV005268052 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-703 | ||
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| 100 | 1 | |a Blackwell, Roger D. |d 1940- |e Verfasser |0 (DE-588)142572543 |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management and strategy |c Roger D. Blackwell ; Wesley J. Johnston ; W. Wayne Talarzyk |
| 264 | 1 | |a Chicago u.a. |b Dryden Pr. |c 1985 | |
| 300 | |a X, 555 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Johnston, Wesley J. |e Verfasser |4 aut | |
| 700 | 1 | |a Talarzyk, W. W. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003281581 | ||
Datensatz im Suchindex
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| author | Blackwell, Roger D. 1940- Johnston, Wesley J. Talarzyk, W. W. |
| author_GND | (DE-588)142572543 |
| author_facet | Blackwell, Roger D. 1940- Johnston, Wesley J. Talarzyk, W. W. |
| author_role | aut aut aut |
| author_sort | Blackwell, Roger D. 1940- |
| author_variant | r d b rd rdb w j j wj wjj w w t ww wwt |
| building | Verbundindex |
| bvnumber | BV005268052 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)10779453 (DE-599)BVBBV005268052 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005268052 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:26:30Z |
| institution | BVB |
| isbn | 0030604095 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003281581 |
| oclc_num | 10779453 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 |
| owner_facet | DE-473 DE-BY-UBG DE-703 |
| physical | X, 555 S. Ill., graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Dryden Pr. |
| record_format | marc |
| spelling | Blackwell, Roger D. 1940- Verfasser (DE-588)142572543 aut Cases in marketing management and strategy Roger D. Blackwell ; Wesley J. Johnston ; W. Wayne Talarzyk Chicago u.a. Dryden Pr. 1985 X, 555 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Johnston, Wesley J. Verfasser aut Talarzyk, W. W. Verfasser aut |
| spellingShingle | Blackwell, Roger D. 1940- Johnston, Wesley J. Talarzyk, W. W. Cases in marketing management and strategy Marketing Management Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing management and strategy |
| title_auth | Cases in marketing management and strategy |
| title_exact_search | Cases in marketing management and strategy |
| title_full | Cases in marketing management and strategy Roger D. Blackwell ; Wesley J. Johnston ; W. Wayne Talarzyk |
| title_fullStr | Cases in marketing management and strategy Roger D. Blackwell ; Wesley J. Johnston ; W. Wayne Talarzyk |
| title_full_unstemmed | Cases in marketing management and strategy Roger D. Blackwell ; Wesley J. Johnston ; W. Wayne Talarzyk |
| title_short | Cases in marketing management and strategy |
| title_sort | cases in marketing management and strategy |
| topic | Marketing Management Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Case studies Marketing Fallstudiensammlung |
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