Economics of advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Holt, Rinehart and Winston
1981
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XII, 145 S. |
| ISBN: | 0039103153 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakddb | ||
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| 100 | 1 | |a Chiplin, Brian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Economics of advertising |c Brian Chiplin and Brian Sturgess |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London u.a. |b Holt, Rinehart and Winston |c 1981 | |
| 300 | |a XII, 145 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 7 | |a Ergonomics and human-machine relations |2 sigle | |
| 650 | 4 | |a Advertising |x Costs | |
| 650 | 4 | |a Advertising |x Economic aspects | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Sturgess, Brian |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003278687 | ||
Datensatz im Suchindex
| _version_ | 1804119453036707840 |
|---|---|
| any_adam_object | |
| author | Chiplin, Brian Sturgess, Brian |
| author_facet | Chiplin, Brian Sturgess, Brian |
| author_role | aut aut |
| author_sort | Chiplin, Brian |
| author_variant | b c bc b s bs |
| building | Verbundindex |
| bvnumber | BV005264986 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)8449488 (DE-599)BVBBV005264986 |
| dewey-full | 338.4/76591 338.43659 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/76591 338.43659 |
| dewey-search | 338.4/76591 338.43659 |
| dewey-sort | 3338.4 576591 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV005264986 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:26:26Z |
| institution | BVB |
| isbn | 0039103153 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003278687 |
| oclc_num | 8449488 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-188 |
| physical | XII, 145 S. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Holt, Rinehart and Winston |
| record_format | marc |
| spelling | Chiplin, Brian Verfasser aut Economics of advertising Brian Chiplin and Brian Sturgess 2. ed. London u.a. Holt, Rinehart and Winston 1981 XII, 145 S. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Ergonomics and human-machine relations sigle Advertising Costs Advertising Economic aspects Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Sturgess, Brian Verfasser aut |
| spellingShingle | Chiplin, Brian Sturgess, Brian Economics of advertising Ergonomics and human-machine relations sigle Advertising Costs Advertising Economic aspects Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Economics of advertising |
| title_auth | Economics of advertising |
| title_exact_search | Economics of advertising |
| title_full | Economics of advertising Brian Chiplin and Brian Sturgess |
| title_fullStr | Economics of advertising Brian Chiplin and Brian Sturgess |
| title_full_unstemmed | Economics of advertising Brian Chiplin and Brian Sturgess |
| title_short | Economics of advertising |
| title_sort | economics of advertising |
| topic | Ergonomics and human-machine relations sigle Advertising Costs Advertising Economic aspects Werbung (DE-588)4065541-6 gnd |
| topic_facet | Ergonomics and human-machine relations Advertising Costs Advertising Economic aspects Werbung |
| work_keys_str_mv | AT chiplinbrian economicsofadvertising AT sturgessbrian economicsofadvertising |