APA (7th ed.) Citation

Boddewyn, J. J., & Marton, K. (1978). Comparison advertising: A worldwide study. Hastings House.

Chicago Style (17th ed.) Citation

Boddewyn, Jean J., and Katherin Marton. Comparison Advertising: A Worldwide Study. New York, NY: Hastings House, 1978.

MLA (9th ed.) Citation

Boddewyn, Jean J., and Katherin Marton. Comparison Advertising: A Worldwide Study. Hastings House, 1978.

Warning: These citations may not always be 100% accurate.