Comparison advertising: a worldwide study
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Hastings House
1978
|
| Schriftenreihe: | Communication arts books
|
| Schlagworte: | |
| Beschreibung: | X, 245 S. Ill. |
| ISBN: | 0803812493 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 920527s1978 a||| |||| 00||| eng d | ||
| 020 | |a 0803812493 |9 0-8038-1249-3 | ||
| 035 | |a (OCoLC)3844672 | ||
| 035 | |a (DE-599)BVBBV005263689 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-473 |a DE-B170 |a DE-188 | ||
| 050 | 0 | |a HF5827 | |
| 082 | 0 | |a 659.13 | |
| 084 | |a AP 17380 |0 (DE-625)7006: |2 rvk | ||
| 100 | 1 | |a Boddewyn, Jean J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Comparison advertising |b a worldwide study |c J. J. Boddewyn and Katherin Marton |
| 264 | 1 | |a New York, NY |b Hastings House |c 1978 | |
| 300 | |a X, 245 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Communication arts books | |
| 650 | 4 | |a Publicité comparative | |
| 650 | 4 | |a Comparative advertising | |
| 650 | 0 | 7 | |a Vergleichende Werbung |0 (DE-588)4187743-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Vergleichende Werbung |0 (DE-588)4187743-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Marton, Katherin |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003277489 | ||
| 980 | 4 | |a (DE-12)AK2620679 | |
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Datensatz im Suchindex
| _version_ | 1804119451275100160 |
|---|---|
| any_adam_object | |
| author | Boddewyn, Jean J. Marton, Katherin |
| author_facet | Boddewyn, Jean J. Marton, Katherin |
| author_role | aut aut |
| author_sort | Boddewyn, Jean J. |
| author_variant | j j b jj jjb k m km |
| building | Verbundindex |
| bvnumber | BV005263689 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 |
| ctrlnum | (OCoLC)3844672 (DE-599)BVBBV005263689 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005263689 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:26:24Z |
| institution | BVB |
| isbn | 0803812493 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003277489 |
| oclc_num | 3844672 |
| open_access_boolean | |
| owner | DE-12 DE-473 DE-BY-UBG DE-B170 DE-188 |
| owner_facet | DE-12 DE-473 DE-BY-UBG DE-B170 DE-188 |
| physical | X, 245 S. Ill. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Hastings House |
| record_format | marc |
| series2 | Communication arts books |
| spelling | Boddewyn, Jean J. Verfasser aut Comparison advertising a worldwide study J. J. Boddewyn and Katherin Marton New York, NY Hastings House 1978 X, 245 S. Ill. txt rdacontent n rdamedia nc rdacarrier Communication arts books Publicité comparative Comparative advertising Vergleichende Werbung (DE-588)4187743-3 gnd rswk-swf Vergleichende Werbung (DE-588)4187743-3 s DE-604 Marton, Katherin Verfasser aut |
| spellingShingle | Boddewyn, Jean J. Marton, Katherin Comparison advertising a worldwide study Publicité comparative Comparative advertising Vergleichende Werbung (DE-588)4187743-3 gnd |
| subject_GND | (DE-588)4187743-3 |
| title | Comparison advertising a worldwide study |
| title_auth | Comparison advertising a worldwide study |
| title_exact_search | Comparison advertising a worldwide study |
| title_full | Comparison advertising a worldwide study J. J. Boddewyn and Katherin Marton |
| title_fullStr | Comparison advertising a worldwide study J. J. Boddewyn and Katherin Marton |
| title_full_unstemmed | Comparison advertising a worldwide study J. J. Boddewyn and Katherin Marton |
| title_short | Comparison advertising |
| title_sort | comparison advertising a worldwide study |
| title_sub | a worldwide study |
| topic | Publicité comparative Comparative advertising Vergleichende Werbung (DE-588)4187743-3 gnd |
| topic_facet | Publicité comparative Comparative advertising Vergleichende Werbung |
| work_keys_str_mv | AT boddewynjeanj comparisonadvertisingaworldwidestudy AT martonkatherin comparisonadvertisingaworldwidestudy |