Marketing effectiveness: insights from accounting and finance
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. u.a.
Allyn and Bacon
1984
|
| Schlagworte: | |
| Beschreibung: | XVII, 542 S. |
| ISBN: | 0205079946 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakddb | ||
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| 245 | 1 | 0 | |a Marketing effectiveness |b insights from accounting and finance |c [Hrsg.:] Stanley J. Shapiro ; V[ishnu] H. Kirpalani |
| 264 | 1 | |a Boston, Mass. u.a. |b Allyn and Bacon |c 1984 | |
| 300 | |a XVII, 542 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Shapiro, Stanley J. |4 edt | |
| 700 | 1 | |a Kirpalani, Vishnu H. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804119438542241792 |
|---|---|
| any_adam_object | |
| author2 | Shapiro, Stanley J. |
| author2_role | edt |
| author2_variant | s j s sj sjs |
| author_facet | Shapiro, Stanley J. |
| building | Verbundindex |
| bvnumber | BV005254523 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)9643804 (DE-599)BVBBV005254523 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005254523 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:26:12Z |
| institution | BVB |
| isbn | 0205079946 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003269083 |
| oclc_num | 9643804 |
| open_access_boolean | |
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| owner_facet | DE-473 DE-BY-UBG DE-739 DE-188 |
| physical | XVII, 542 S. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Marketing effectiveness insights from accounting and finance [Hrsg.:] Stanley J. Shapiro ; V[ishnu] H. Kirpalani Boston, Mass. u.a. Allyn and Bacon 1984 XVII, 542 S. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Rechnungswesen (DE-588)4048732-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Rechnungswesen (DE-588)4048732-5 s DE-604 Shapiro, Stanley J. edt Kirpalani, Vishnu H. Sonstige oth |
| spellingShingle | Marketing effectiveness insights from accounting and finance Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd Rechnungswesen (DE-588)4048732-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4048732-5 |
| title | Marketing effectiveness insights from accounting and finance |
| title_auth | Marketing effectiveness insights from accounting and finance |
| title_exact_search | Marketing effectiveness insights from accounting and finance |
| title_full | Marketing effectiveness insights from accounting and finance [Hrsg.:] Stanley J. Shapiro ; V[ishnu] H. Kirpalani |
| title_fullStr | Marketing effectiveness insights from accounting and finance [Hrsg.:] Stanley J. Shapiro ; V[ishnu] H. Kirpalani |
| title_full_unstemmed | Marketing effectiveness insights from accounting and finance [Hrsg.:] Stanley J. Shapiro ; V[ishnu] H. Kirpalani |
| title_short | Marketing effectiveness |
| title_sort | marketing effectiveness insights from accounting and finance |
| title_sub | insights from accounting and finance |
| topic | Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd Rechnungswesen (DE-588)4048732-5 gnd |
| topic_facet | Marketing - Gestion Marketing Management Marketing Rechnungswesen |
| work_keys_str_mv | AT shapirostanleyj marketingeffectivenessinsightsfromaccountingandfinance AT kirpalanivishnuh marketingeffectivenessinsightsfromaccountingandfinance |