Marketing management: Strategies and programs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
1982
|
| Schriftenreihe: | McGraw-Hill series in marketing.
|
| Schlagworte: | |
| Beschreibung: | XVI, 412 S. graph. Darst. |
| ISBN: | 0070489203 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005245150 | ||
| 003 | DE-604 | ||
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| 008 | 920527s1982 d||| |||| 00||| eng d | ||
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| 035 | |a (DE-599)BVBBV005245150 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8 |2 19 | |
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| 100 | 1 | |a Guiltinan, Joseph P. |e Verfasser |0 (DE-588)130000558 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b Strategies and programs |
| 264 | 1 | |a New York |b McGraw-Hill |c 1982 | |
| 300 | |a XVI, 412 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing. | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
| _version_ | 1804119425298726912 |
|---|---|
| any_adam_object | |
| author | Guiltinan, Joseph P. |
| author_GND | (DE-588)130000558 |
| author_facet | Guiltinan, Joseph P. |
| author_role | aut |
| author_sort | Guiltinan, Joseph P. |
| author_variant | j p g jp jpg |
| building | Verbundindex |
| bvnumber | BV005245150 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)7555746 (DE-599)BVBBV005245150 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005245150 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:25:59Z |
| institution | BVB |
| isbn | 0070489203 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003260516 |
| oclc_num | 7555746 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XVI, 412 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing. |
| spelling | Guiltinan, Joseph P. Verfasser (DE-588)130000558 aut Marketing management Strategies and programs New York McGraw-Hill 1982 XVI, 412 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing. Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Guiltinan, Joseph P. Marketing management Strategies and programs Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4197319-7 |
| title | Marketing management Strategies and programs |
| title_auth | Marketing management Strategies and programs |
| title_exact_search | Marketing management Strategies and programs |
| title_full | Marketing management Strategies and programs |
| title_fullStr | Marketing management Strategies and programs |
| title_full_unstemmed | Marketing management Strategies and programs |
| title_short | Marketing management |
| title_sort | marketing management strategies and programs |
| title_sub | Strategies and programs |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketing Management Marketingmanagement Kundengruppenmanagement |
| work_keys_str_mv | AT guiltinanjosephp marketingmanagementstrategiesandprograms |