Consumer behavior and the practice of marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Columbus
Merrill
1977
|
| Subjects: | |
| Physical Description: | VIII, 472 S. Ill. u. graph. Darst. |
| ISBN: | 0675085039 |
Staff View
MARC
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| id | DE-604.BV005190605 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:24:47Z |
| institution | BVB |
| isbn | 0675085039 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003210721 |
| oclc_num | 2905963 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-706 |
| physical | VIII, 472 S. Ill. u. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Merrill |
| record_format | marc |
| spelling | Runyon, Kenneth E. Verfasser aut Consumer behavior and the practice of marketing Columbus Merrill 1977 VIII, 472 S. Ill. u. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Runyon, Kenneth E. Consumer behavior and the practice of marketing Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Consumer behavior and the practice of marketing |
| title_auth | Consumer behavior and the practice of marketing |
| title_exact_search | Consumer behavior and the practice of marketing |
| title_full | Consumer behavior and the practice of marketing |
| title_fullStr | Consumer behavior and the practice of marketing |
| title_full_unstemmed | Consumer behavior and the practice of marketing |
| title_short | Consumer behavior and the practice of marketing |
| title_sort | consumer behavior and the practice of marketing |
| topic | Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten Marketing |
| work_keys_str_mv | AT runyonkennethe consumerbehaviorandthepracticeofmarketing |