Consumer behavior and the practice of marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Columbus
Merrill
1977
|
| Schlagworte: | |
| Beschreibung: | VIII, 472 S. Ill. u. graph. Darst. |
| ISBN: | 0675085039 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Runyon, Kenneth E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and the practice of marketing |
| 264 | 1 | |a Columbus |b Merrill |c 1977 | |
| 300 | |a VIII, 472 S. |b Ill. u. graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consommateurs | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Motivation, Études de (Marketing) | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Motivation research (Marketing) | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Runyon, Kenneth E. |
| author_facet | Runyon, Kenneth E. |
| author_role | aut |
| author_sort | Runyon, Kenneth E. |
| author_variant | k e r ke ker |
| building | Verbundindex |
| bvnumber | BV005190605 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MS 5560 |
| ctrlnum | (OCoLC)2905963 (DE-599)BVBBV005190605 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005190605 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:24:47Z |
| institution | BVB |
| isbn | 0675085039 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003210721 |
| oclc_num | 2905963 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-706 |
| physical | VIII, 472 S. Ill. u. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| publisher | Merrill |
| record_format | marc |
| spelling | Runyon, Kenneth E. Verfasser aut Consumer behavior and the practice of marketing Columbus Merrill 1977 VIII, 472 S. Ill. u. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Runyon, Kenneth E. Consumer behavior and the practice of marketing Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Consumer behavior and the practice of marketing |
| title_auth | Consumer behavior and the practice of marketing |
| title_exact_search | Consumer behavior and the practice of marketing |
| title_full | Consumer behavior and the practice of marketing |
| title_fullStr | Consumer behavior and the practice of marketing |
| title_full_unstemmed | Consumer behavior and the practice of marketing |
| title_short | Consumer behavior and the practice of marketing |
| title_sort | consumer behavior and the practice of marketing |
| topic | Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consommateurs Marketing - Recherche Motivation, Études de (Marketing) Consumer behavior Marketing research Motivation research (Marketing) Verbraucherverhalten Marketing |
| work_keys_str_mv | AT runyonkennethe consumerbehaviorandthepracticeofmarketing |