Introduction to mass communications:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Harper & Row
1978
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XIII, 469 S. Ill. |
| ISBN: | 0060401753 |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS Foreword xi THE ROLE OF MASS COMMUNICATIONS 1 1 Communication and the Mass Media The Impact of Mass Communications What Communication Means 4 The Communication Process 6 What A re the Mass Media? 9 What Is Journalism? 10 All Media Are Interrelated 12 3 3 2 The Social Importance of Communicators The Communicator’s Task 15 Communication, Puhlic Opinion, and Democracy Communications and the Economic Fabric 20 The Mass Media as Social Instruments 24 15 16 THE HISTORICAL PERSPECTIVE 27 3 Theories and Realities of Press Freedom Society’s Crucial Freedoms The Right to Print 32 The Right to Criticize 37 The Right to Report 40 29 29 4 Growth of the Print Media The Basic Editorial Functions 44 The Colonial Press 45 Press of the New Republic 49 The Penny Press 51 The New Journalism 56 The People s Champions: Pulitzer, Hearst, Scripps The Opinion Magazines 63 44 59
Twentieth-Century News Trends 64 Another New Journalism 68 The Black Press 69 The News Magazines 72 The Press Associations 73 Some Current Newspaper Leaders 76 5 Growth of Radio, Television, and Film News Takes to the Air 80 Radio News Comes of Age 85 Radio’s Postwar Expansion 89 Television Arrives 91 Television and the News 93 Television and Entertainment 97 Changes in the Motion Picture 101 CRITICISMS AND CHALLENGES 6 Crisis of Credibility Government and Press: A Credibility Duel Violence and War 106 The Government Attacks 111 Watergate and the Media 118 Public Credibility of the Media 129 Political Bias 132 The Reporter and News Sources 133 7 The Media and Social Issues Some Basic Questions 139 Violence 139 Obscenity 143 Sex and Good Taste 147 The Media and the Individual 152 Copyright 156 Access to the Media 159 McLuhan’s “Hot” and “Cool” Media Criticisms of Advertising 168 Efforts to Improve 173 ¡06 8 Economic Problems of the Media The Media as Big Business 178 Newspaper Monopoly 178 105
Ownership A cross the Media 182 License Renewal Threats 186 ľi assure Iroin Minorities 188 A udicncc Responses and Preferences ! 90 Economic Pressures on the Media 192 THE MASS COMMUNICATIONS INDUSTRIES AND PROFESSIONS 9 195 ІШШМШШЁШШЁЁЁІЁЁЁЁШ Newspapers 197 The dimming Newspaper 197 Cenerai Organization of Newspapers 20(1 The Evolving Newspaper Pattern 202 Opportunities in Newspaper Work 2t)5 The Printing Revolution 214 The Weekly Newspaper 220 Ί he Small and Medium-Sized Daily Newspaper The Metropolitan Press 232 Sunday Papers— World s Largest 236 224 10 Magazines 238 The Role of Magazines 238 Types oj Magazines 239 How Magazines Are Marketed 244 Editorial Content and Operation 246 Job Opportunities 249 Book Publishing The Role of Rooks 252 A C orninoli Heritage 253 The Scope of Rook Publishing 255 Steps in Publishing 258 How the Mass Communicator Eits In Rungs on the Job ¡.adder 262 Qualifications 263 252 261 12 Radio and Recordings Radio in Today’s Society 265 The History о і Radio 268 Career Opportunities 274 The Recording Industry 272 265
13 274 Television Tlu· Future of Television 2.4 Thr Scope tif Television 275 Cable ¡elevision 279 Videocassette ami Videodisc / elevision 282 ľ ubi ic Rmadcastiní; 28 j How a Television Station / . rates 285 Maior Functions of the I elevision Station 287 Opportunities and Sahnies 294 Qualifications 296 14 297 The Film The Role of Motion I’iemres 297 The Fntertainnient Film 2Կ9 The Foreign Filin M 2 Recent Developments in the American Film 307 Film Criticism 312 The Documentary Film 314 Films for Industry, Government, and Education 317 Opportunities 318 15 Photographic Communication The Visual Dimension 319 How Photography Developed 319 Principles of Photography 326 Functions of Photographers and Editors Photojournalism as a Career 331 319 328 16 Press Associations 333 The Role of Press Associations 333 How Press Associations Function 336 Special Writing Techniques 339 Other Press Association Activities 341 Critical Views of Agencies 343 Job Opportunities 345 Newspaper Feature Syndicates 346 17 Advertising Advertising and the Future 350 The Lure of Advertising 352 How Advertising Developed 353 The Size of the Advertising Field 358 What Advertising People Do 360 350
Qualifications 369 Salarii-s 370 18 Public Relations 373 A Ne u· lìciti 373 History timi Development 37-t Publie lielutions anti the Mass Meilia 377 Types oį Puhlic Relations Employment 37Н Publie Relations Assignments ЗНО Qualifications ЗНЗ Salaries ЗНЗ Professionalism in Public Relations 3H5 19 Mass Communications Research 388 The eetl for Research 3HS What Is Communications Resemi h . 390 Areas of Communications Research 391 Communications Resemeli Methods 393 Examples of C ominunicalioiis Research 395 Opportunities in Research 400 Training for Research Positions 402 20 Mass Communications Education 404 The Role of Education ■104 Channels of Education for Mass ( oimnunieations 405 How Communications Education Developed 40H Organizing for Higher Standards 410 A Communications Education Sever Etuis If! Mass Media Ί caching in the Secondary School 412 Teaching Journalism in the Community College 414 The Four-Year College ami University Level 415 Bibliography 418 Index 455
CONTENTS Foreword xi THE ROLE OF MASS COMMUNICATIONS 1 1 Communication and the Mass Media The Impact of Mass Communications What Communication Means 4 The Communication Process 6 What A re the Mass Media? 9 What Is Journalism? 10 All Media Are Interrelated 12 3 3 2 The Social Importance of Communicators The Communicator’s Task 15 Communication, Puhlic Opinion, and Democracy Communications and the Economic Fabric 20 The Mass Media as Social Instruments 24 15 16 THE HISTORICAL PERSPECTIVE 27 3 Theories and Realities of Press Freedom Society’s Crucial Freedoms The Right to Print 32 The Right to Criticize 37 The Right to Report 40 29 29 4 Growth of the Print Media The Basic Editorial Functions 44 The Colonial Press 45 Press of the New Republic 49 The Penny Press 51 The New Journalism 56 The People s Champions: Pulitzer, Hearst, Scripps The Opinion Magazines 63 44 59
Twentieth-Century News Trends 64 Another New Journalism 68 The Black Press 69 The News Magazines 72 The Press Associations 73 Some Current Newspaper Leaders 76 5 Growth of Radio, Television, and Film News Takes to the Air 80 Radio News Comes of Age 85 Radio’s Postwar Expansion 89 Television Arrives 91 Television and the News 93 Television and Entertainment 97 Changes in the Motion Picture 101 CRITICISMS AND CHALLENGES 6 Crisis of Credibility Government and Press: A Credibility Duel Violence and War 106 The Government Attacks 111 Watergate and the Media 118 Public Credibility of the Media 129 Political Bias 132 The Reporter and News Sources 133 7 The Media and Social Issues Some Basic Questions 139 Violence 139 Obscenity 143 Sex and Good Taste 147 The Media and the Individual 152 Copyright 156 Access to the Media 159 McLuhan’s “Hot” and “Cool” Media Criticisms of Advertising 168 Efforts to Improve 173 ¡06 8 Economic Problems of the Media The Media as Big Business 178 Newspaper Monopoly 178 105
Ownership A cross the Media 182 License Renewal Threats 186 ľi assure Iroin Minorities 188 A udicncc Responses and Preferences ! 90 Economic Pressures on the Media 192 THE MASS COMMUNICATIONS INDUSTRIES AND PROFESSIONS 9 195 ІШШМШШЁШШЁЁЁІЁЁЁЁШ Newspapers 197 The dimming Newspaper 197 Cenerai Organization of Newspapers 20(1 The Evolving Newspaper Pattern 202 Opportunities in Newspaper Work 2t)5 The Printing Revolution 214 The Weekly Newspaper 220 Ί he Small and Medium-Sized Daily Newspaper The Metropolitan Press 232 Sunday Papers— World s Largest 236 224 10 Magazines 238 The Role of Magazines 238 Types oj Magazines 239 How Magazines Are Marketed 244 Editorial Content and Operation 246 Job Opportunities 249 Book Publishing The Role of Rooks 252 A C orninoli Heritage 253 The Scope of Rook Publishing 255 Steps in Publishing 258 How the Mass Communicator Eits In Rungs on the Job ¡.adder 262 Qualifications 263 252 261 12 Radio and Recordings Radio in Today’s Society 265 The History о і Radio 268 Career Opportunities 274 The Recording Industry 272 265
13 274 Television Tlu· Future of Television 2.4 Thr Scope tif Television 275 Cable ¡elevision 279 Videocassette ami Videodisc / elevision 282 ľ ubi ic Rmadcastiní; 28 j How a Television Station / . rates 285 Maior Functions of the I elevision Station 287 Opportunities and Sahnies 294 Qualifications 296 14 297 The Film The Role of Motion I’iemres 297 The Fntertainnient Film 2Կ9 The Foreign Filin M 2 Recent Developments in the American Film 307 Film Criticism 312 The Documentary Film 314 Films for Industry, Government, and Education 317 Opportunities 318 15 Photographic Communication The Visual Dimension 319 How Photography Developed 319 Principles of Photography 326 Functions of Photographers and Editors Photojournalism as a Career 331 319 328 16 Press Associations 333 The Role of Press Associations 333 How Press Associations Function 336 Special Writing Techniques 339 Other Press Association Activities 341 Critical Views of Agencies 343 Job Opportunities 345 Newspaper Feature Syndicates 346 17 Advertising Advertising and the Future 350 The Lure of Advertising 352 How Advertising Developed 353 The Size of the Advertising Field 358 What Advertising People Do 360 350
Qualifications 369 Salarii-s 370 18 Public Relations 373 A Ne u· lìciti 373 History timi Development 37-t Publie lielutions anti the Mass Meilia 377 Types oį Puhlic Relations Employment 37Н Publie Relations Assignments ЗНО Qualifications ЗНЗ Salaries ЗНЗ Professionalism in Public Relations 3H5 19 Mass Communications Research 388 The eetl for Research 3HS What Is Communications Resemi h . 390 Areas of Communications Research 391 Communications Resemeli Methods 393 Examples of C ominunicalioiis Research 395 Opportunities in Research 400 Training for Research Positions 402 20 Mass Communications Education 404 The Role of Education ■104 Channels of Education for Mass ( oimnunieations 405 How Communications Education Developed 40H Organizing for Higher Standards 410 A Communications Education Sever Etuis If! Mass Media Ί caching in the Secondary School 412 Teaching Journalism in the Community College 414 The Four-Year College ami University Level 415 Bibliography 418 Index 455
CONTENTS Foreword xi THE ROLE OF MASS COMMUNICATIONS 1 1 Communication and the Mass Media The Impact of Mass Communications What Communication Means 4 The Communication Process 6 What A re the Mass Media? 9 What Is Journalism? 10 All Media Are Interrelated 12 3 3 2 The Social Importance of Communicators The Communicator’s Task 15 Communication, Puhlic Opinion, and Democracy Communications and the Economic Fabric 20 The Mass Media as Social Instruments 24 15 16 THE HISTORICAL PERSPECTIVE 27 3 Theories and Realities of Press Freedom Society’s Crucial Freedoms The Right to Print 32 The Right to Criticize 37 The Right to Report 40 29 29 4 Growth of the Print Media The Basic Editorial Functions 44 The Colonial Press 45 Press of the New Republic 49 The Penny Press 51 The New Journalism 56 The People s Champions: Pulitzer, Hearst, Scripps The Opinion Magazines 63 44 59
Twentieth-Century News Trends 64 Another New Journalism 68 The Black Press 69 The News Magazines 72 The Press Associations 73 Some Current Newspaper Leaders 76 5 Growth of Radio, Television, and Film News Takes to the Air 80 Radio News Comes of Age 85 Radio’s Postwar Expansion 89 Television Arrives 91 Television and the News 93 Television and Entertainment 97 Changes in the Motion Picture 101 CRITICISMS AND CHALLENGES 6 Crisis of Credibility Government and Press: A Credibility Duel Violence and War 106 The Government Attacks 111 Watergate and the Media 118 Public Credibility of the Media 129 Political Bias 132 The Reporter and News Sources 133 7 The Media and Social Issues Some Basic Questions 139 Violence 139 Obscenity 143 Sex and Good Taste 147 The Media and the Individual 152 Copyright 156 Access to the Media 159 McLuhan’s “Hot” and “Cool” Media Criticisms of Advertising 168 Efforts to Improve 173 ¡06 8 Economic Problems of the Media The Media as Big Business 178 Newspaper Monopoly 178 105
Ownership A cross the Media 182 License Renewal Threats 186 ľi assure Iroin Minorities 188 A udicncc Responses and Preferences ! 90 Economic Pressures on the Media 192 THE MASS COMMUNICATIONS INDUSTRIES AND PROFESSIONS 9 195 ІШШМШШЁШШЁЁЁІЁЁЁЁШ Newspapers 197 The dimming Newspaper 197 Cenerai Organization of Newspapers 20(1 The Evolving Newspaper Pattern 202 Opportunities in Newspaper Work 2t)5 The Printing Revolution 214 The Weekly Newspaper 220 Ί he Small and Medium-Sized Daily Newspaper The Metropolitan Press 232 Sunday Papers— World s Largest 236 224 10 Magazines 238 The Role of Magazines 238 Types oj Magazines 239 How Magazines Are Marketed 244 Editorial Content and Operation 246 Job Opportunities 249 Book Publishing The Role of Rooks 252 A C orninoli Heritage 253 The Scope of Rook Publishing 255 Steps in Publishing 258 How the Mass Communicator Eits In Rungs on the Job ¡.adder 262 Qualifications 263 252 261 12 Radio and Recordings Radio in Today’s Society 265 The History о і Radio 268 Career Opportunities 274 The Recording Industry 272 265
13 274 Television Tlu· Future of Television 2.4 Thr Scope tif Television 275 Cable ¡elevision 279 Videocassette ami Videodisc / elevision 282 ľ ubi ic Rmadcastiní; 28 j How a Television Station / . rates 285 Maior Functions of the I elevision Station 287 Opportunities and Sahnies 294 Qualifications 296 14 297 The Film The Role of Motion I’iemres 297 The Fntertainnient Film 2Կ9 The Foreign Filin M 2 Recent Developments in the American Film 307 Film Criticism 312 The Documentary Film 314 Films for Industry, Government, and Education 317 Opportunities 318 15 Photographic Communication The Visual Dimension 319 How Photography Developed 319 Principles of Photography 326 Functions of Photographers and Editors Photojournalism as a Career 331 319 328 16 Press Associations 333 The Role of Press Associations 333 How Press Associations Function 336 Special Writing Techniques 339 Other Press Association Activities 341 Critical Views of Agencies 343 Job Opportunities 345 Newspaper Feature Syndicates 346 17 Advertising Advertising and the Future 350 The Lure of Advertising 352 How Advertising Developed 353 The Size of the Advertising Field 358 What Advertising People Do 360 350
Qualifications 369 Salarii-s 370 18 Public Relations 373 A Ne u· lìciti 373 History timi Development 37-t Publie lielutions anti the Mass Meilia 377 Types oį Puhlic Relations Employment 37Н Publie Relations Assignments ЗНО Qualifications ЗНЗ Salaries ЗНЗ Professionalism in Public Relations 3H5 19 Mass Communications Research 388 The eetl for Research 3HS What Is Communications Resemi h . 390 Areas of Communications Research 391 Communications Resemeli Methods 393 Examples of C ominunicalioiis Research 395 Opportunities in Research 400 Training for Research Positions 402 20 Mass Communications Education 404 The Role of Education ■104 Channels of Education for Mass ( oimnunieations 405 How Communications Education Developed 40H Organizing for Higher Standards 410 A Communications Education Sever Etuis If! Mass Media Ί caching in the Secondary School 412 Teaching Journalism in the Community College 414 The Four-Year College ami University Level 415 Bibliography 418 Index 455
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| spelling | Agee, Warren Kendall 1916- Verfasser (DE-588)129195154 aut Introduction to mass communications Warren K. Agee ; Phillip H. Ault ; Edwin Emery 5. ed. New York Harper & Row 1978 XIII, 469 S. Ill. txt rdacontent n rdamedia nc rdacarrier Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Massenmedien (DE-588)4037877-9 s DE-604 Massenkommunikation (DE-588)4037875-5 s 1\p DE-604 Ault, Phillip H. 1914-2001 Verfasser (DE-588)170668754 aut Emery, Edwin Verfasser aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003210634&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003210634&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003210634&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Agee, Warren Kendall 1916- Ault, Phillip H. 1914-2001 Emery, Edwin Introduction to mass communications Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4037877-9 (DE-588)4143413-4 |
| title | Introduction to mass communications |
| title_auth | Introduction to mass communications |
| title_exact_search | Introduction to mass communications |
| title_full | Introduction to mass communications Warren K. Agee ; Phillip H. Ault ; Edwin Emery |
| title_fullStr | Introduction to mass communications Warren K. Agee ; Phillip H. Ault ; Edwin Emery |
| title_full_unstemmed | Introduction to mass communications Warren K. Agee ; Phillip H. Ault ; Edwin Emery |
| title_short | Introduction to mass communications |
| title_sort | introduction to mass communications |
| topic | Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Massenkommunikation Massenmedien Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003210634&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003210634&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003210634&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ageewarrenkendall introductiontomasscommunications AT aultphilliph introductiontomasscommunications AT emeryedwin introductiontomasscommunications |
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Inhaltsverzeichnis
Inhaltsverzeichnis