Verfügbarkeit: Business policy

Business policy: an analytical introduction

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Bibliographische Detailangaben
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	Oxford u.a. Blackwell 1991
Ausgabe:	2. ed.
Schlagworte:	Unternehmenspolitik Strategische Planung Unternehmensplanung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	VIII, 210 S. graph. Darst.
ISBN:	0631181954

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Preface vii PART I THE BUSINESS POLICY FRAMEWORK 1 1 Introduction to Business Policy 3 2 Strategic Managers and Strategic Planning 9 3 Values, Culture and Power 18 4 Mission and Objectives 25 PART II STRATEGIC ANALYSIS 31 5 Environmental Analysis 33 6 Understanding Industries and Markets 45 7 Internal Appraisal 56 8 Financial Appraisal 76 PART III IDENTIFYING STRATEGIC ALTERNATIVES 93 9 Strategic Direction 95 10 The Multinational Alternative 104 11 Strategies for Declining Industries 122 12 Corporate Collapse and Turnaround 132 PART IV STRATEGIC CHOICE 145 13 Entry and Exit Strategies 147 v vi Contents 14 Deciding on Future Strategy 168 PART V IMPLEMENTING COMPANY STRATEGY 183 15 Implementing Strategy 185 Glossary of Terms 198 Index 206
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ctrlnum	(OCoLC)246862139 (DE-599)BVBBV005180263
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edition	2. ed.
format	Book
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indexdate	2024-07-09T16:24:34Z
institution	BVB
isbn	0631181954
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physical	VIII, 210 S. graph. Darst.
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spelling	Business policy an analytical introduction George Luffman ... 2. ed. Oxford u.a. Blackwell 1991 VIII, 210 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Unternehmenspolitik (DE-588)4078610-9 s 1\p DE-604 Luffman, George Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003201806&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4078610-9 (DE-588)4309237-8 (DE-588)4078609-2
title	Business policy an analytical introduction
title_auth	Business policy an analytical introduction
title_exact_search	Business policy an analytical introduction
title_full	Business policy an analytical introduction George Luffman ...
title_fullStr	Business policy an analytical introduction George Luffman ...
title_full_unstemmed	Business policy an analytical introduction George Luffman ...
title_short	Business policy
title_sort	business policy an analytical introduction
title_sub	an analytical introduction
topic	Unternehmenspolitik (DE-588)4078610-9 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd
topic_facet	Unternehmenspolitik Strategische Planung Unternehmensplanung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003201806&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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