Perspectives in consumer behavior:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice Hall
1991
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | VIII, 616 S. graph.Darst. |
| ISBN: | 0136604404 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005180148 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 920611s1991 d||| |||| 00||| eng d | ||
| 020 | |a 0136604404 |9 0-13-660440-4 | ||
| 035 | |a (OCoLC)21910333 | ||
| 035 | |a (DE-599)BVBBV005180148 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-83 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8/342 |2 20 | |
| 084 | |a QC 110 |0 (DE-625)141245: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 245 | 1 | 0 | |a Perspectives in consumer behavior |c Harold H. Kassarjian ... |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1991 | |
| 300 | |a VIII, 616 S. |b graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Motivatie |2 gtt | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Theorie |0 (DE-588)4059787-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufverhalten |0 (DE-588)4073331-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kaufverhalten |0 (DE-588)4073331-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 1 | |a Theorie |0 (DE-588)4059787-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kassarjian, Harold H. |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003201717&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-003201717 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804119335379140608 |
|---|---|
| adam_text | CONTENTS
nur yiq$ ^M iu
Preface vn -
PART ONE: INFORMATION SEARCH
AND ACQUISITION
1. Shopping for Appliances: Consumers Strategies
and Patterns of Information Search 1
William L. Wilkie
Peter R. Dickson V„
2. Consumer Perceptions of Price, Quality, and Value: |
A Means-End Model and Synthesis of Evidence 27 „. |
¦ • ¦ V .-t
Valarie A. Zeühaml ,
I / * /
3. The Effects of Product Class Knowledge on Information I ./ ,/ /
Search Behavior 54 ^ . /
Merrie Brucks V. -,,...,*;„_, ^_^_|
4. Subliminal Advertising: What You See Is What You
Get 75
Timothy E. Moore
5. Consumer Decision Making-Fact or Fiction? 89
Richard W. Olshavsky
Donald H. Granbois
iv Contents
PART TWO: LEARNING AND DECISION PROCESSES
6. Memory and Attentional Factors in Consumer Choice:
Concepts and Research Methods 101
John G. Lynch, Jr.
Thomas K. Srull
7. A Behavior Modification Persepective
on Marketing 130
Walter R. Nord
J. Paul Peter
8. The Effects of Music in Advertising on Choice Behavior:
A Classical Conditioning Approach 144
Gerald J. Gom
9. The Framing of Decisions and the Psychology
Xof Choice 154
Amos Tver sky
Daniel Kahneman
X10. Constructive Processes in Consumer Choice 166
James R. Bettman
Michel A. Zins
11. Effects of Prior Knowledge and Experience and Phase
Xof the Choice Process on Consumer Decision
Processes: A Protocol Analysis 182
James R. Bettman
C. Whan Park
12. Consumer Knowledge: Effects on Evaluation Strategies
Mediating Consumer Judgments 203
Mita Sujan
PART THREE: AFFECT, MOTIVATION,
AND PERSONALITY
13. Activation Research: Psychobiological Approaches
in Consumer Research 225
Werner Kroeber-Riel
Contents v
14. Affective and Cognitive Factors in Preferences 240
/ Robert B. Zajonc
( ^ Hazel Markus
15. Mood States and Consumer Behavior: A Critical
Review 253
Meryl Paula Gardner
16. Personality and Consumer Behavior: An Update 281
^X Harold H. Kassarjian
Mary Jane Sheffet
17. The Experiential Aspects of Consumption: Consumer
Fantasies, Feelings and Fun 304
Morris B. Holbrook
Elizabeth C. Hirschman
PART FOUR: ATTITUDES, BELIEFS AND VALUES
18. The Role of Attitude Theory in Marketing 317
Richard J. Lutz
19. Central and Peripheral Routes to Advertising
Effectiveness: The Moderating Role of Involvement 340
X/ Richard E. Petty
/ X J°hn T Cacioppo
David Schumann
20. Recent Attribution Research in Consumer Behavior:
A Review and New Directions 358
Valerie S. Folkes
21. Economic Psychology 383
W. Fred van Raaij
PART FIVE: SOCIAL PROCESSES
22. The Role of Family Communication in Consumer
Socialization of Children and Adolescents 396
George P. Moschis
vi Contents
23. Joint Decisions in Home Purchasing:
A Muddling-Through Process 418
C. Whan Park
24. Reference Group Influence on Product and Brand
Purchase Decisions 435
William 0. Bearden
Michael J. Etzel
25. Effects of Group Pressure upon the Modification
and Distortion of Judgments 452
Solomon E. Asch
jr 26. A Propositional Inventory for New Diffusion
/ Research 461
Hubert Gatignon
Thomas S. Robertson
PART SIX: CLASS AMD CULTURE
. i 27. The Continuing Significance of Social Class
N( to Marketing 487
Richard P. Coleman
28. The Sacred and the Profane in Consumer Behavior:
Theodicy on the Odyssey 511
Russell W. Belk
Melanie Wallendorf
John F. Sherry, Jr.
29. Primitive Aspects of Consumption in Modern American
Society 563
Elizabeth C. Hirschman
30. Culture and Consumption: A Theoretical Account
of the Structure and Movement of the Cultural
Meaning of Consumer Goods 581
Grant McCracken
31. Body Ritual among the Nacirema 600
Horace Miner
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV005180148 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QC 110 QW 300 |
| ctrlnum | (OCoLC)21910333 (DE-599)BVBBV005180148 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01850nam a2200505 c 4500</leader><controlfield tag="001">BV005180148</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">920611s1991 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0136604404</subfield><subfield code="9">0-13-660440-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)21910333</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005180148</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QC 110</subfield><subfield code="0">(DE-625)141245:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Perspectives in consumer behavior</subfield><subfield code="c">Harold H. Kassarjian ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, N.J.</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 616 S.</subfield><subfield code="b">graph.Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Motivatie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Theorie</subfield><subfield code="0">(DE-588)4059787-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kaufverhalten</subfield><subfield code="0">(DE-588)4073331-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kaufverhalten</subfield><subfield code="0">(DE-588)4073331-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Theorie</subfield><subfield code="0">(DE-588)4059787-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kassarjian, Harold H.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003201717&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003201717</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV005180148 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:24:33Z |
| institution | BVB |
| isbn | 0136604404 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003201717 |
| oclc_num | 21910333 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-83 DE-11 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-83 DE-11 DE-188 |
| physical | VIII, 616 S. graph.Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Perspectives in consumer behavior Harold H. Kassarjian ... 4. ed. Englewood Cliffs, N.J. Prentice Hall 1991 VIII, 616 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Consumentengedrag gtt Marketing gtt Motivatie gtt Consumer behavior Marketing Theorie (DE-588)4059787-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Theorie (DE-588)4059787-8 s 1\p DE-604 Kassarjian, Harold H. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003201717&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perspectives in consumer behavior Consumentengedrag gtt Marketing gtt Motivatie gtt Consumer behavior Marketing Theorie (DE-588)4059787-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| subject_GND | (DE-588)4059787-8 (DE-588)4062644-1 (DE-588)4073331-2 |
| title | Perspectives in consumer behavior |
| title_auth | Perspectives in consumer behavior |
| title_exact_search | Perspectives in consumer behavior |
| title_full | Perspectives in consumer behavior Harold H. Kassarjian ... |
| title_fullStr | Perspectives in consumer behavior Harold H. Kassarjian ... |
| title_full_unstemmed | Perspectives in consumer behavior Harold H. Kassarjian ... |
| title_short | Perspectives in consumer behavior |
| title_sort | perspectives in consumer behavior |
| topic | Consumentengedrag gtt Marketing gtt Motivatie gtt Consumer behavior Marketing Theorie (DE-588)4059787-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| topic_facet | Consumentengedrag Marketing Motivatie Consumer behavior Theorie Verbraucherverhalten Kaufverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003201717&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kassarjianharoldh perspectivesinconsumerbehavior |